MarTech Strategist Lead

4 weeks ago


Singapore PERSOLKELLY SINGAPORE PTE. LTD. Full time

Job Description

This role involves leading the integration and optimization of marketing technologies to ensure seamless operations across the marketing ecosystem.

Key Responsibilities

  • Oversee the implementation, integration, maintenance, and optimisation of MarTech platforms, including CRM systems, automation tools, and analytics software.
  • Analyze marketing and customer data to generate actionable insights and improve campaign performance.
  • Implement workflow automation using tools such as Zapier, AppScript, and RPA to improve marketing efficiency.
  • Collaborate with cross-functional teams to deliver hyper-personalized campaigns and innovative digital solutions.
  • Support digital engagement strategies by optimizing content and user experiences across owned channels, including eDMs, social media, and websites.
  • Stay updated on MarTech trends and test innovative solutions to elevate marketing performance.

Requirements

  • Proficiency in CRM systems (e.g., Dynamics, Freshsales), analytics platforms (e.g., Google Analytics, Looker Studio), and marketing automation tools.
  • Strong skills in automation and integration platforms like Zapier, AppScript, and RPA and website content management tools (e.g. Wordpress, Webflow)
  • Analytical mindset with expertise in data-driven decision-making.
  • Excellent problem-solving and collaboration skills.

Salary: SGD 70,000 - SGD 100,000 per annum

This is a challenging role that requires a strong understanding of MarTech platforms, analytical skills, and excellent communication skills.

About PERSOLKELLY SINGAPORE PTE. LTD.

PERSOLKELLY SINGAPORE PTE. LTD. is a reputable recruitment agency that provides various job opportunities to candidates.


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