Digital Marketing Solutions Strategist
4 weeks ago
As a Digital Marketing Solutions Strategist at Goldbell Corporation PTE. LTD., you will play a pivotal role in driving the integration and optimization of marketing technology solutions to enhance business growth.
About the Role:This position focuses on leveraging data-driven strategies, automation, and innovative tools to streamline marketing processes, improve performance, and deliver exceptional customer experiences.
- You will lead the integration and optimization of marketing technologies such as analytics platforms, and automation tools to ensure seamless operations across the marketing ecosystem.
- With a focus on data-driven strategies, you will generate actionable insights, implement workflow automation, and support personalized marketing campaigns while staying ahead of emerging MarTech trends to uncover new growth opportunities.
- Oversee the implementation, integration, maintenance, and optimisation of MarTech platforms, including CRM systems, automation tools, and analytics software.
- Analyze marketing and customer data to generate actionable insights and improve campaign performance.
- Implement workflow automation using tools such as Zapier, AppScript, and RPA to improve marketing efficiency.
- Collaborate with cross-functional teams to deliver hyper-personalized campaigns and innovative digital solutions.
- Support digital engagement strategies by optimizing content and user experiences across owned channels, including eDMs, social media, and websites.
- Stay updated on MarTech trends and test innovative solutions to elevate marketing performance.
- Bachelor's degree in IT or a related field.
- Minimum of 1-3 years of experience in a MarTech-focused role.
- Proficiency in CRM systems (e.g., Dynamics, Freshsales), analytics platforms (e.g., Google Analytics, Looker Studio), and marketing automation tools.
- Strong skills in automation and integration platforms like Zapier, AppScript, and RPA.
- Analytical mindset with expertise in data-driven decision-making.
- Excellent problem-solving and collaboration skills.
$80,000 - $110,000 per annum
Location:Singapore
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