Performance Marketing Lead Singapore

4 days ago


Singapore This is an IT support group Full time
Digital Paid Media Manager Job Description

This is a key leadership role that requires strong analytical skills and ability to drive results. You will be responsible for managing paid media channels such as paid search, metasearch, display & social prospecting and retargeting for the APAC region. You will work closely with our media agency to deliver targets set during annual & quarterly planning.

Responsibilities
  • Analyse different campaign sets to track period-on-period growth and find opportunities for expansion.
  • Work with creative agencies to deliver new versions of creatives aligned to platform best practices to improve performance.
  • Drive revenue growth and efficiency gains within performance media channels.
  • Lead the activation of new initiatives with the media agency, based on historical data and best practices.

Requirements
  • Bachelor's degree in marketing or related field.
  • 5+ years of experience in online marketing roles in APAC.
  • Hands-on knowledge of managing and optimising digital channels (either client-side or agency side).
  • Experience planning, managing and optimising paid search / online activity to budget and revenue targets.
  • Good understanding of website tracking, and experience using either Adobe Analytics or Google Analytics.


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