Performance Marketing Lead Singapore
4 days ago
This is a key leadership role that requires strong analytical skills and ability to drive results. You will be responsible for managing paid media channels such as paid search, metasearch, display & social prospecting and retargeting for the APAC region. You will work closely with our media agency to deliver targets set during annual & quarterly planning.
Responsibilities
- Analyse different campaign sets to track period-on-period growth and find opportunities for expansion.
- Work with creative agencies to deliver new versions of creatives aligned to platform best practices to improve performance.
- Drive revenue growth and efficiency gains within performance media channels.
- Lead the activation of new initiatives with the media agency, based on historical data and best practices.
Requirements
- Bachelor's degree in marketing or related field.
- 5+ years of experience in online marketing roles in APAC.
- Hands-on knowledge of managing and optimising digital channels (either client-side or agency side).
- Experience planning, managing and optimising paid search / online activity to budget and revenue targets.
- Good understanding of website tracking, and experience using either Adobe Analytics or Google Analytics.
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