Digital Transformation Director

1 month ago

Singapore Mandai Wildlife Group Full time
Unlock Digital Potential for Wildlife Conservation

We are seeking a seasoned Digital Transformation Director to spearhead our digital marketing and technology initiatives. Reporting to the Deputy CEO, Transformation & Growth, this role will drive innovation, strategic planning, and team management.

About Mandai Wildlife Group

Mandai Wildlife Group is dedicated to caring for the planet and protecting animals and nature through conservation education and biodiversity advocacy. Our commitment to sustainability and wildlife conservation inspires action for a healthier world.

Key Responsibilities:
  • Strategic Planning: Develop comprehensive digital marketing and experience strategies aligned with business objectives. Stay abreast of emerging trends and technologies in digital marketing, social media, and marketing technology.
  • Digital Platform and Marketing Technology: Champion platform development for guest-facing touchpoints and technical enablement for go-to-market plans. Evaluate, implement, and optimise marketing technology stack for streamlined processes and enhanced efficiency.
  • Digital Marketing, Content, and Media: Collaborate on digital marketing campaigns across channels, including email, search, display, and content marketing. Lead the digital content team to ensure robust website architecture and UX design that engages and converts target audiences.
  • Social Media Management: Develop and execute social media strategies to increase brand awareness, audience following, engagement, customer loyalty, and social commerce. Manage presence across key social media platforms and identify new relevant channels.
  • Analytics and Insights: Champion data-driven insights to drive decision-making. Support business units in deriving relevant insights and refine data practices to enable predictive modelling.
  • Team Management and Development: Build and lead a high-performing Digital & Data team, fostering excellence, innovation, accountability, and continuous improvement.
Requirements:
  • Degree: Digital Marketing, eCommerce, Information Technology, or equivalent
  • Experience: At least 15 years of relevant experience, with strong track record in change management and building digital marketing and technology capabilities
  • Skills: Deep understanding of digital marketing applications, UX best practices, SEO/SEM, Adobe/Google Analytics, and CRM software; knowledge of regional social media platforms
  • Leadership: Exceptional people leader with ability to build, inspire, and nurture teams to achieve excellence
Estimated Salary: $120,000 - $180,000 per annum

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