Digital Marketing Strategist
1 week ago
Company Overview
">Far East Hospitality Management (S) Pte Ltd is a leading hospitality company with over 25 hotels and serviced apartments across Singapore, Japan, and Malaysia.
">Job Description
">We are seeking an experienced Digital Marketing Strategist to lead our performance marketing efforts and drive online revenue growth. As part of our performance team, you will be responsible for formulating strategies across Paid Search, Metasearch, Paid Social, and Display Advertising, translating business objectives into advertising direction and goals, and driving marketing agencies to execute campaigns quickly and accurately.
">You will also be responsible for optimising and reallocating marketing budgets frequently to drive maximum revenue, analysing and building reporting resources to track performance, assisting with Digital Analytics infrastructure maintenance and implementation (GA4, GTM), evaluating and governing marketing technology solutions, and running experiments and A/B Tests to study creative and targeting optimisation.
">Day-to-day responsibilities include campaign optimisation, analysis and performance reporting, strategy meetings with property stakeholders, driving agencies to generate new campaigns and assets to meet business objectives.
">Required Skills and Qualifications
">- ">
- Minimum 2 years of work experience in digital advertising or the travel industry">
- Strong communication and presentation skills">
- Good analytical abilities and fast decision-making">
- Hands-on experience with platforms like Google Ads, Meta Ads, TikTok, Google Analytics 4 (GA), and Google Tag Manager (GTM)">
Benefits
">We offer a dynamic and supportive work environment, opportunities for career growth and development, and a competitive compensation package.
">Others
">This role reports to the Assistant Director of Digital Marketing & E-commerce and requires close collaboration with Revenue Managers, Distribution Channel Managers, and other Marketing and Analytics Specialists within the department.
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