
Strategic Communications Leader
1 week ago
We seek a strategic communications leader to drive thought leadership, branding, and marketing initiatives for our organization.
Main Responsibilities:- Develop and execute a unified messaging strategy to position us as a trusted authority in public policy.
- Create high-quality content (e.g., articles, op-eds, podcasts, videos) to shape public discourse and enhance policy influence.
- Identify strategic themes aligned with global and regional policy priorities to amplify our convening power.
- Manage internal and external communications to protect and enhance our brand identity, voice, and visibility.
- Serve as a central coordination point for messaging, media handling, and communication protocols.
- Ensure alignment across all official platforms, including speeches, press releases, social media, and websites.
- Design and implement integrated marketing strategies to promote student recruitment, executive education, public outreach, and the visibility of our programmes and events.
- Use data and insights to segment audiences, optimize digital campaigns, and deliver measurable outcomes.
- Track and report on key performance metrics such as engagement, ROI, and conversion rates.
- A Bachelor's degree in Marketing, Communications, Public Policy, or a related field is required. A Master's degree will be an advantage.
- No less than 10 years of progressive experience in strategic communications, marketing, or brand leadership, preferably within higher education, public policy, international development, or related sectors.
- Proven success in designing and executing thought leadership initiatives that position institutions or leaders as credible, influential voices.
- Strong track record in content strategy, media engagement, stakeholder relations, and integrated campaign delivery.
- Proficient in data analytics and digital marketing, with the ability to translate insights into action.
- Exceptional interpersonal and written communication skills, with the ability to work effectively across diverse stakeholders and senior levels.
- A nuanced understanding of Asia's geopolitical and policy landscape is highly desirable.
- A Master's degree in Marketing, Communications, Public Policy, or a related field would be advantageous.
- Experience working in Asia's geopolitical and policy landscape would be valuable.
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