Leading Growth and Performance Strategist
1 week ago
As a key contributor to our marketing efforts, we are seeking an accomplished Growth and Performance Optimisation Specialist to spearhead user acquisition and revenue growth through strategic marketing campaigns.
This pivotal role will involve leading the planning, execution, and optimisation of data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth.
Main Responsibilities:
- Develop and execute end-to-end growth marketing strategies across integrated channels to drive brand awareness, user engagement, retention, and revenue growth.
- Plan, manage, and optimise advertising campaigns across various platforms to achieve efficient customer acquisition.
- Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximise campaign effectiveness.
- Analyse cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimisation.
- Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis.
The ideal candidate will have a proven track record of successfully scaling campaigns and driving measurable growth, preferably in the technology sector. Strong analytical and data-driven decision-making skills, with the ability to derive actionable insights from campaign performance metrics, are essential for this role.
In addition to technical skills, excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams, are crucial for success in this position.
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