
Influencer Campaign Coordinator
10 hours ago
This is an exciting opportunity for a passionate and creative influencer marketing specialist to join our team. As an influencer marketing specialist, you will be responsible for developing and executing comprehensive influencer marketing strategies aligned with our brand's goals and objectives.
Key Responsibilities:- Develop and execute influencer marketing campaigns targeting the markets of Hong Kong, Taiwan, Singapore, and Malaysia.
- Identify, engage, and build relationships with key influencers across diverse sectors—from business to lifestyle—to amplify our brand message on various channels such as YouTube, TikTok, Instagram, etc.
- Establish and nurture partnerships with influencers, negotiating terms and ensuring collaborations yield maximum value.
- Develop extensive knowledge of specific product features to present product demos to content creators to build strong messages for successful collaborations.
- Monitor influencer campaigns, analyzing their performance and providing actionable insights to optimize future collaborations.
- Provide regular updates to the marketing team on campaign influence on brand awareness and lead generation.
- Bachelor degree or higher in relevant field
- Excellent oral and written communication skills in English, Cantonese, and Mandarin
- Minimum 2 years of experience in influencer marketing with a proven track record of successfully managing influencer partnerships and campaigns
- Experience in crafting compelling content that drives engagement
- Social media savvy with a deep understanding of influencer marketing strategies and techniques
- Strong interpersonal and communication skills
- Analytical mindset with the ability to interpret data
- Excellent relationship-building skills
- Fast-paced start-up environment with a hands-on attitude
- Open-minded and able to react to change with agility
- Quick and autonomous learner
- Entrepreneur mindset and not afraid to take appropriate initiatives
- Opportunity to contribute to great company culture
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