Marketing & Audience Development Manager

4 weeks ago


Singapore Careers@Gov Full time

NAC's Marketing & Audience Development department plays a vital role in promoting the arts through effective communications. As a Marketing & Audience Development Manager, you will work closely with the Council and its parent Ministry to provide strategic counsel in marketing communications, highlighting the Council's role as a champion of the arts.

Your key responsibilities will include:

  • Developing and implementing marketing initiatives to support branding, marketing, and audience development objectives
  • Working on branding, creative campaigns, and messaging to ensure strong and consistent brand positioning for the Council and its programs
  • Identifying new marketing trends and growth opportunities to support the Council's work
  • Providing strategic counsel to designated accounts in branding, marketing campaign management, and administrative protocols
  • Planning and implementing holistic and sustainable 360-degree integrated marketing communications strategies and campaigns
  • Maintaining strong relationships with creative and marketing agencies, media buying agencies, and marketing partners

Requirements:

  • Bachelor's degree in marketing communications, media, or a related field
  • 2 to 6 years of relevant work experience in marketing communications, brand management, digital marketing, etc.
  • Strong interpersonal skills and a good team player, able to work with multiple stakeholders
  • Knowledgeable and passionate about the arts and culture
  • Good networking capabilities
  • Strong organizational, project management, and management skills
  • Strong verbal and written communication skills

Please note that applicants who require work passes need not apply.



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