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Net Revenue Director

2 weeks ago

Singapore beBeeRevenue Full time $160,000 - $190,000
Job Title: Net Revenue Management Director, APAC

This is a high-profile opportunity to lead the Net Revenue Management (NRM) function across APAC. As a key member of our team, you will drive growth through NRM technologies and executional technologies to optimize spending.

Pillars of Responsibility:
  • You will lead the delivery of Net Revenue Management Growth Pillar by partnering with Businesses to deliver improved systems and build capabilities in market to further optimize spending.
  • Optimize the Route to Market and Execution through partnership with markets to optimize efficiency and effectiveness. Manage key projects like DMS/ SFE and Perfect Store Programs (Including Trax).
  • Drive Progress across all NRM Pillars.
Pricing Strategy:
  • Provide guidance regarding pricing to Businesses keeping in mind competitive environment and Cost of goods changes.
  • Help to deliver better analytics on price elasticity studies for power brands with Consumer Business Insights & Analytics (CBIA).
  • Implement price monitoring (Haleon and key competitors) at BU level to track price strategy implementation.
  • Monitor implementation, results and competitors activities Review strategy annually during 3/1 planning process, adjust to manage risk or to capture opportunity.
Pack Price Architecture:
  • Lead development of price pack architecture strategy per channel/customer aligned to brand strategy.
  • Build capability across the functions of Commex, Sales, Marketing, Supply chain to execute pack price architecture so it is the enabler for Haleon to unlock future growth.
Active Mix Management:
  • Support BU/markets in making strategic decisions on profitable mix management, including channels.
  • Support SKU rationalization process.s in collaboration with global category teams and Quality & Supply Chain (QSC).
Promotional Effectiveness & Trade Terms Effectiveness:
  • Drive market adoption and usage of new trade investment management tools and processes implementation across all in-scope markets.
  • NRM Execution:
    • Set up and own quarterly NRM performance review with BUs.
    • Lead the regional NRM team by supporting LOC Ways of Working and operating rhythm.
    • Improve reporting on the BU/Market level through supporting data analytics projects with CBIA, Finance & Tech.
    • Drive transparency and lead NRM automation agenda for KPI and report management in coordination with APAC Finance and CBIA.
  • Go To Market Strategies (GTM):
    • Understand the current route-to-market structure for channel across region to segment and prioritize initiatives, success measures and KPIs.
    • Modernize route-to-market by critically evaluating current model vis-à-vis peers for effectiveness, cost, and channel objectives. Engage BU and regional leadership to guide markets through the change.
    • Deploy Perfect Store project and Next Best Action tooling across key markets with precision and speed. Make sure best practices are scaled and deployed across in other regions.
  • Talent Development:
    • Work with BU/ Market teams to identify capability gaps and implement plan to address these and accelerate performance.
    • Support attracting and retaining the best talent to this critical net revenue management function across APAC.
    • Implement a differentiated NRM / Commercial excellence capability program to accelerate the development of key talent in APAC.
    ],