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Digital Marketing Executive

2 months ago

Singapore Singapore Chinese Chamber Institute of Business Full time
Job Title: Senior Executive, Digital Marketing

About the Role:

We are seeking a highly skilled and experienced Senior Executive in Digital Marketing to join our team at the Singapore Chinese Chamber Institute of Business. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive brand awareness, lead generation, and engagement.

Key Responsibilities:

Digital Marketing Strategy & Execution
  1. Develop and implement digital marketing strategies that align with our business goals and objectives.
  2. Manage our social media presence across multiple platforms, creating and scheduling content that resonates with our target audience.
  3. Plan and execute paid digital marketing campaigns to boost outreach and conversions.
Content Creation & Management
  1. Oversee the creation of high-quality content for marketing materials, including blog posts, newsletters, and website updates.
  2. Develop engaging and visually appealing content for digital platforms.
  3. Ensure all content aligns with our brand guidelines and messaging.
Search Engine Optimization (SEO) & Website Management
  1. Optimize our website content for SEO to improve search engine rankings and increase organic traffic.
  2. Monitor website performance using tools like Google Analytics and ensure consistent updates to improve the user experience.
  3. Collaborate with our IT team to implement necessary changes to website functionality or design.
Marketing Campaign & Lead Generation
  1. Plan and execute multi-channel marketing campaigns to drive brand visibility and generate leads.
  2. Collaborate with our Business Development and Sales teams to ensure marketing efforts support lead nurturing and business development goals.
  3. Track and report on campaign performance using data analytics tools and suggest improvements to enhance ROI.
Brand Outreach & Partnership Development
  1. Identify and pursue opportunities for partnerships and collaborations that align with our mission and target market.
  2. Support the team in planning and promoting events, webinars, and training programs that enhance our market presence.
  3. Build and maintain relationships with external stakeholders, including media contacts and influencers.
Market Research & Reporting
  1. Stay updated on industry trends, competitors, and market conditions to adjust marketing strategies accordingly.
  2. Prepare detailed reports on marketing performance, including metrics for engagement, traffic, lead generation, and ROI.
  3. Analyze customer feedback and market data to identify areas for growth and improvement.

Requirements:

Educational Qualifications
  1. Bachelor's Degree in Marketing, Communication, Digital Marketing, or a related field.
  2. Certifications in Digital Marketing, Google Ads, SEO, or related fields are a plus.
Work Experience
  1. 3-5 years of experience in a digital marketing or marketing role, with a focus on brand management and lead generation.
  2. Proven track record of running successful digital campaigns and managing social media platforms.
  3. Experience with paid digital marketing channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Technical Skills
  1. Proficient in using digital marketing tools (Google Analytics, SEMrush, HubSpot, Mailchimp, etc.).
  2. Strong knowledge of SEO best practices, website analytics, and content management systems (CMS).
  3. Familiarity with graphic design tools like Adobe Creative Suite or Canva for basic content creation.
  4. Experience with CRM systems and email marketing platforms is an advantage.
Soft Skills
  1. Excellent communication and interpersonal skills, with the ability to collaborate across departments.
  2. Strong analytical and problem-solving skills, with a results-driven mindset.
  3. Creativity in developing engaging content and new marketing ideas.
  4. Ability to manage multiple projects and deadlines effectively.

Personal Attributes:

  1. A proactive and adaptable individual who is eager to stay ahead of industry trends and drive innovation.
  2. Ability to work independently and take initiative while being a strong team player.
  3. High attention to detail and commitment to quality in all marketing deliverables.