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Social Media Engagement Specialist
2 months ago
The Digital Community Strategist plays a pivotal role in overseeing client social media platforms. This position entails a strong focus on editorial and content oversight. In addition, the Digital Community Strategist possesses a wide array of skills and expertise in social listening, copywriting for social platforms, media production (including the adaptation and resizing of graphics, videos, and GIFs), performance analytics, and management of paid media campaigns. It is essential for the candidate to be actively engaged on social media and to have a comprehensive understanding of the platforms, user behaviors, and functionalities.
Key Responsibilities
Develop and manage ongoing monthly social media content calendars. Write and refine copy for social media posts. Perform social listening to gauge community sentiment regarding a client's brand. Analyze competitor activity on social media and propose innovative ideas and strategies. Create performance reports for social media initiatives, evaluating effectiveness and identifying successful tactics. Produce and modify social media assets (including graphics, videos, GIFs, etc.). Oversee sponsored and paid social media posts, crafting targeting strategies and executing paid advertising campaigns. Serve as a primary contact for clients, managing briefs, providing updates, and presenting content schedules and performance reports. Conduct monthly reconciliations of client scope and financials. Advocate for best practices in social media management and integrate these within the broader eg+ teams. Ensure the quality of deliverables meets agency standards and strives to exceed client expectations. Exhibit meticulous attention to detail. Stay informed about industry trends and social media behaviors. Collaborate and support members of the wider agency teams. Engage with and share insights from projects with members of the eg+ social team across various regions.Job Specifications
1. Education / Professional Background
Degree in Mass Communication, Media Studies, Digital Design, or a related field. At least 1-2 years of experience managing an enterprise-level social media account. Minimum of 4-5 years of experience in an advertising agency, public relations, or a similar environment.2. Required Knowledge and Experience
Experience in digital advertising or marketing communications within an agency setting. Proven track record in a digital or web management role (minimum of 1-2 years). Experience with enterprise-level social media and paid advertising. Hands-on experience in creating copy and graphic content for social media. Proficient in generating performance reports and analyzing data. Understanding of branding principles and brand management. Familiarity with social listening techniques to enhance performance.3. Essential Skills
Strong communication and interpersonal skills. Deep interest and understanding of social media dynamics. Excellent client management and relationship-building skills. Knowledge of graphic design and media production tools. Technical proficiency in HTML, CSS, and JavaScript. Comprehensive knowledge of standard office software applications, including Word, Excel, and PowerPoint.4. Personal Attributes
Highly active on social media platforms. Ability to manage multiple projects simultaneously. Works effectively under pressure and tight deadlines. Resourceful and adept at problem-solving. Exceptional attention to detail. Empathy is a valued trait.