Global Digital Marketing Strategist

This role will play a pivotal part in shaping and driving our global digital marketing initiatives across the Asia-Pacific region and globally.

The Senior Digital Marketing Strategist will be responsible for developing, implementing and optimizing cutting-edge digital marketing strategies to accelerate B2B lead generation, enhance brand reputation, and support MarCom objectives.

Key Responsibilities:

• Develop and own the digital marketing strategy, aligning with overall business goals for focused industries and markets
• Identify emerging digital trends and technologies relevant to the industrial sector and formulate innovative strategies to maintain competitive advantage
• Define key performance indicators (KPIs) and metrics for all digital marketing activities and establish robust reporting frameworks

Content Strategy & Thought Leadership:

• Champion a data-driven content strategy, overseeing the creation and distribution of high-value content (whitepapers, articles, videos, etc) that resonates with various target audiences and markets
• Conduct research on industry trends, market dynamics and target audience insights to inform strategy and execution
• Position the company as a leading authority in test and measurement, fostering thought leadership and industry recognition through digital channels

Integrated Campaign Management:

• Architect and execute integrated digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing, paid advertising, webinars, etc) tailored to specific industrial segments and regional nuances
• Drive the entire campaign lifecycle, from ideation and planning to execution, optimization, and post-campaign analysis
• Ensure consistent brand messaging and technical accuracy across all digital touchpoints, working closely with subject matter experts

Performance Optimization & Analytics:

• Proactively monitor, analyse, and optimize digital campaign performance, leveraging advanced analytics tools (e.g., Google Analytics 4, Microsoft 365, HubSpot, specialized marketing automation)
• Translate complex data into actionable insights and strategic recommendations to improve ROI, CPL (Cost Per Lead), and conversion rates
• Implement A/B testing and other optimization techniques to continuously enhance campaign effectiveness

SEO & SEM Excellence:

• Oversee advanced SEO strategies, including technical SEO, on-page optimization and link building, to ensure high organic visibility for technical and product-specific keywords
• Manage and optimize regional/global paid search (PPC) campaigns on platforms like Google Ads and industry-specific networks, maximizing qualified lead generation

Marketing Automation & CRM Integration:

• Drive the effective utilization of marketing automation platforms (e.g., Microsoft 365, HubSpot, specialised marketing automation) for lead nurturing, scoring, segmentation, and personalized communication globally
• Ensure seamless integration between marketing automation and CRM systems (e.g., Microsoft 365) for efficient lead management and sales alignment

Team Leadership & Mentorship:

• Lead, mentor, and develop a team of digital marketing specialists (where applicable), fostering a culture of continuous improvement, and data-driven decision-making
• Oversee project management for all digital initiatives, ensuring timely execution and adherence to budgets
• Collaborate effectively with cross-functional teams, including product management, sales, R&D, and global marcom counterparts, ensuring seamless integration of digital efforts

Qualifications:

• Bachelor's degree in Marketing, Business, Digital and Analytics, or related field
• Minimum 10 years of progressive experience in B2B digital marketing, with at least 3-5 years in a leadership or senior specialist role within the industrial, manufacturing, or deep-tech sectors
• Proven track record of developing and executing successful digital strategies that drive qualified leads, engagement and conversions across various channels
• Strong knowledge in SEO, SEM, content marketing, email marketing, social media (especially LinkedIn), and marketing automation platforms
• Strong analytical skills with expert proficiency in web analytics tools (e.g., Google Analytics 4, Tag Manager) and reporting
• Demonstrated ability to lead, motivate and develop a digital marketing team or manage external agencies (where applicable) effectively
• Excellent communication and presentation skills, with the ability to articulate complex digital strategies to diverse stakeholders (technical, sales, leadership)
• Experience with CRM systems (e.g., Microsoft 365) and good experience working in a regional (APAC) and global context is highly advantageous
• Prior experience in the test and measurement, electronics, automotive, energy or related sectors is highly desirable

What We Offer:

• Opportunity to shape global digital strategy from our Global Marcom Headquarters in Singapore
• Work on innovative technologies and solutions that impact critical industries
• Collaborative, international and stimulating work environment for cross-border best practice sharing
• Competitive salary, comprehensive benefits and opportunities for growth with a respected industrial leader