Restaurant Marketing Manager

6 days ago


Singapore GUILIN GARDEN RESTAURANT PTE. LTD. Full time
About Us

We are Guilin Garden Restaurant PTE. LTD., a renowned restaurant company that is committed to delivering exceptional dining experiences to our customers.

We are seeking a talented marketing professional to join our team as a Restaurant Marketing Manager. In this role, you will be responsible for promoting our restaurant brand and services, managing the marketing department's operations, and preparing new menu and promotion strategies.

  • Evaluating and optimizing marketing and pricing strategies to increase brand awareness and profitability.
  • Analyzing market trends and preparing forecasts to stay ahead of the competition.
  • Generating new business leads through innovative marketing campaigns and tactics.

You will also be responsible for building strategic relationships with key industry players, agencies, and vendors, and overseeing the implementation of successful marketing campaigns from ideation to execution.

Key Responsibilities

Your key responsibilities will include:

  • Developing and executing marketing strategies and tactics to promote our restaurant brand and services.
  • Managing the marketing department's budget and staff, including preparing and monitoring the quarterly and annual budgets.
  • Overseeing the creation and approval of marketing materials, including website banners, hard copy brochures, and case studies.
  • Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
  • Collaborating with other departments to ensure seamless communication and coordination.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in marketing, business, or a relevant field.
  • A sound understanding of marketing fundamentals and tactics.
  • Creative thinking and problem-solving ability.
  • Leadership and project management skills.
  • Knowledge of digital marketing and social media marketing strategies.
  • Excellent verbal and non-verbal communication skills.
  • Proficiency with marketing tools and software, such as Canva and Adobe Photoshop.
  • The ability to work under pressure and adapt to changing circumstances.


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