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Lead Paid Advertising Campaigns

3 weeks ago


Singapore beBeeDigitalAdvertising Full time $90,000 - $120,000
Digital Advertising Specialist

We are seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing paid ad campaigns across multiple platforms.

  1. Develop and implement data-driven strategies to maximize ROI and conversions.
  2. Conduct thorough keyword research and competitor analysis to inform campaign strategy.
  3. Create compelling ad creatives, headlines, and calls-to-action that resonate with our target audience.
  4. Monitor and optimize campaigns for CPC, CTR, ROAS, and conversions using Google Analytics and Meta Pixel.
  5. Analyze performance metrics and produce regular reports on campaign effectiveness.
Requirements
  • A minimum of 2 years experience in managing Google Ads and Facebook Ads (agency or in-house).
  • Strong knowledge of performance marketing KPIs, including CPA, ROI, and CTR.
  • Proficiency in tools such as Google Ads Manager, Meta Business Suite, and Google Tag Manager.
  • Ability to manage multiple ad accounts and campaigns simultaneously, with strong analytical and detail-oriented skills.
Benefits

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Seniority level

This is a mid-senior level position.