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Brand Marketing Strategist

2 months ago

Singapore SUNNYSTEP PTE. LTD. Full time
About the Role

Sunnystep PTE. LTD. is seeking a highly skilled Brand Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing the brand strategy for our footwear products.

Key Responsibilities
  • Define and maintain the brand's vision, values, and positioning in the market by developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
  • Collaborate with the product development team to ensure new products align with brand strategy and meet consumer needs.
  • Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, in-store) to build brand awareness and drive sales.
  • Work with creative teams to develop compelling marketing materials and advertising.
  • Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility.
  • Manage relationships with influencers, brand ambassadors, and external agencies.
  • Develop and manage the brand's marketing budget, ensuring effective allocation of resources to achieve objectives.
  • Track and report on campaign performance and ROI.
  • Conduct market research to identify consumer needs, preferences, and trends.
Requirements
  • A deep understanding of brand strategy and consumer insights.
  • At least 5 years of experience in brand management, preferably within the retail or footwear industry.
  • A self-starter.
  • A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed.
  • Creative thinker with a passion for brand storytelling.
  • Passionate about consumer products that impact people's lives.
  • Able to work under stress and thrive in a fast-paced environment.
  • Exceptional communication skills.
About Sunnystep PTE. LTD.

Sunnystep PTE. LTD. is a science-led footwear company that aims to help people move well so they can live well. We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We combine science, sustainability, and style. Our shoes are engineered to minimize stress on the feet and maximize comfort, perfect for work, casual, and travel for men and women, at all ages.