E-commerce Growth Strategist

2 weeks ago


Singapore L'OREAL SINGAPORE PTE. LTD. Full time
E-commerce Activation Manager

About the Role

L'OREAL SINGAPORE PTE. LTD. is seeking an E-commerce Activation Manager to drive online sales growth, market share, and brand visibility. As a key member of our team, you will develop and execute plans to increase e-commerce performance, conduct market research, and lead digital launch campaigns for new products.

Key Responsibilities

  • Develop and execute e-commerce growth strategies to increase online sales, market share, and brand visibility.
  • Conduct market research and competitive analysis to identify growth opportunities and optimize media campaigns.
  • Lead digital launch campaigns for new products, ensuring impactful visibility and engagement.
  • Manage and optimize media campaigns on platforms to drive sales and e-commerce market share growth.
  • Utilize platform-specific advertising tools and strategies to reach target audiences.

Performance Metrics

  • Online Sales Growth
  • PDP Conversion Rate
  • E-commerce Market Share
  • Product Page Views to Add-to-Cart Ratio
  • Conversion Rate
  • Customer Acquisition Cost (CAC)
  • Average Order Value (AOV)
  • Customer Lifetime Value (CLTV)

Requirements

  • A+ skills in asset management, wardrobe, editorial, social media, content management, content strategy, merchandising, strategy, content marketing, advocacy, product demonstration, opera, and SEO.


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