Marketing Communications Strategist
3 days ago
The Marketing & Communications Manager will be responsible for driving leads for SMA's programmes via Advertising & Promotions on SMA's Social Media platforms as well as the digital assets of Mediacorp, in addition to TV and Radio.
Key Responsibilities:
- Design and develop the marketing and branding strategy of SMA.
- Strategize and supervise the branding efforts of SMA to deliver top of mind awareness of SMA, SMA's offerings and USPs.
- Design and develop marketing campaigns to support and achieve revenue targets.
- Manage the marketing budget, optimize, track and report the ROI of SMA's marketing budget.
- Lead in the engagement of internal and external stakeholders.
- Manage the Marketing Agency, Design Agency, and other vendors and agencies engaged by SMA.
- Provide marketing support and branding collaterals for SMA events and roadshows.
- Generate content for SMA's Social Media Platforms for lead generation and audience engagement.
- Manage all communications from SMA and ensure information is current and up-to-date (i.e., website, microsites, EDMs, and internal communications).
- Build SMA's branding and work on internal & external communications on the programmes.
- Manage the marketing budget, Edutrust audits, and PDPA compliance of SMA.
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