Chief Brand Development Officer
5 days ago
Eigen Energy Pte. Ltd., a pioneer in solar energy and electric vehicle charging infrastructure, is seeking a skilled Marketing Manager to lead our brand development efforts. Our team excels in engineering and construction, energy management, software engineering, and cross-platform integration.
Job Overview
We offer a competitive salary of SGD 80,000 - 100,000 per annum, depending on experience, to drive our marketing strategies forward. As a key member of our team, you will be responsible for increasing brand awareness, recognition, and recall while developing effective strategies to improve lead generation, customer retention, and loyalty.
Duties and Responsibilities
- Develop and implement comprehensive marketing campaigns to drive traffic and boost user engagement
- Collaborate with business development units, finance, and operations teams to align marketing strategies
- Oversee branding, advertising, and promotional campaigns, including managing lead generation through organic and paid acquisition channels
- Create and manage the marketing department's budget
- Design and maintain the company's visual identity, including logos, colours, typography, and overall brand aesthetics
- Produce valuable and engaging content across all marketing channels by analyzing consumer behavior
- Measure and report on campaign performance, gaining insights to assess against goals
Requirements
- Diploma in Marketing or relevant field
- Proficiency in website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Aesthetic sense and passion for copy and corporate communications
- Ability to identify target audiences and develop collaterals that engage
- Aptitude in social media engagement and marketing
What We Offer
- Competitive salary range of SGD 80,000 - 100,000 per annum
- Opportunity to work with a pioneering company in the solar energy and electric vehicle charging infrastructure sector
- Collaborative and dynamic work environment
Contact Information
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