VP of Marketing Director

3 weeks ago

Singapur, Singapore StashAway Full time
VP of Marketing Job Description

The VP of Marketing plays a pivotal role in shaping and driving the company's overall marketing strategy to fuel business growth. This role is critical in advancing brand development, leading customer acquisition, enhancing customer retention, and building strong brand loyalty.

Key Responsibilities:
  • Develop and Lead Marketing Strategy: Define and execute a comprehensive marketing strategy that aligns with the company's long-term growth goals. Spearhead initiatives that fuel customer acquisition, brand awareness, and revenue growth.
  • Team Leadership and Development: Lead, mentor, and manage a team of marketing professionals. Create an environment that encourages innovation, performance excellence, and professional development. Set clear objectives for each team member and ensure cross-functional collaboration within the department.
  • Brand Management and Storytelling: Act as the company's chief storyteller, shaping and maintaining a consistent and compelling brand narrative across all touchpoints. Lead brand initiatives to solidify the company's market position and create meaningful engagement with the target audience.
  • Data-Driven Insights and Optimisation: Leverage data analytics to continuously improve marketing strategies, campaigns, and performance. Ensure that marketing activities deliver measurable results, and adjust tactics as needed to maximize efficiency and effectiveness.
  • Marketing Budget Ownership: Take full ownership of the marketing budget. Monitor and optimize spend to achieve the desired Investor Acquisition Cost (IAC) and payback period goals. Demonstrate a keen focus on maximizing ROI on every marketing dollar invested.
  • Cross-Department Collaboration: Work closely with the product and customer-facing teams to ensure marketing efforts are well-integrated with broader business initiatives. Ensure the marketing strategy supports product launches, customer retention efforts, and revenue growth.
Requirements:
  • A proven track record of successfully leading marketing efforts to drive growth.
  • Demonstrated experience in building and executing data-driven marketing strategies through both paid and $0 marketing efforts.
  • Strong leadership skills with a history of managing and growing marketing teams.
  • Expertise in brand management, customer acquisition, and retention strategies.
  • Understanding of online marketing levers and core metrics.
  • Ability to translate business goals into actionable marketing objectives.
  • Exceptional communication and storytelling abilities to articulate and promote the company's brand narrative.
Benefits:
  • Competitive total compensation package, including employee stock options for full-time employees.
  • Comprehensive insurance coverage, including free panel outpatient GP clinic visits, group hospitalization and surgical insurance, and Covid hospitalization insurance coverage (conditions apply).
  • Management fee discount on asset management fees when investing with StashAway.
Flexible Work Arrangements and Policies:
  • Unlimited paid annual leave, allowing for flexible work arrangements.
  • Personal work equipment budget to ensure an optimal workstation.
Learning and Development Opportunities:
  • An annual Learning and Development budget to support professional and personal growth.
Team Bonding Budget and Initiatives:
  • Quarterly team bonding budget to foster socialization and team building.
  • Annual off-site team bonding activities and challenges.

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