B2B Marketing Specialist

2 days ago


Singapore Oritain Global Limited Full time
B2B Digital Marketing Expert
Oritain is a global leader in product origin verification, working with some of the world's largest and most valuable brands. We are seeking a highly experienced B2B Digital Marketing Expert to join our team. In this role, you will develop and execute targeted marketing campaigns to drive business growth. Your focus will be on leveraging market research and customer insights to create relevant digital marketing campaigns across core digital channels.

Key Responsibilities:
  • Develop and execute targeted marketing campaigns to drive business growth.
  • Manage campaigns from awareness to revenue, ensuring alignment with sales teams and marketing automation strategies.
  • Leverage market research and customer insights to inform campaign development.
  • Partner with regional sales leadership to refine and maintain target accounts lists.
  • Collaborate with the marketing team to drive multi-channel execution through events, email, and digital.
  • Establish a data-driven approach to monitor, analyze, and measure campaign performance and ROI.

Requirements:
We are looking for a highly experienced B2B Digital Marketing Expert with hands-on experience in LinkedIn Campaign Manager and Google AdWords. Experience working within connected go-to-market systems (6sense, HubSpot, Salesforce, Outreach) is also beneficial. Understanding and experience of account-based marketing strategy is a plus. The ideal candidate will have excellent analytical skills and the ability to turn insights into actionable recommendations.
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