Digital Marketing Director for ERP Solutions
5 days ago
We are seeking a results-driven Digital Marketing Director to lead and execute marketing strategies that drive B2B leads-generation and business growth. The ideal candidate has a proven track record in B2B marketing, digital marketing, and results-oriented campaign management.
Key Responsibilities:- Strategy & Campaigns: Develop and execute marketing strategies across digital platforms, including social media, email marketing, and content creation.
- Market Research and Competitive Analysis: Conduct market research, data-gathering on ERP market segments, decision-makers, communications channels, and industry trends.
- Search Engine Optimization & Analytics: Optimize search rankings through keyword research and link-building; analyze performance metrics using tools like Google Analytics.
- Event and Partnership Coordination: Plan and execute marketing events such as webinars, trade shows, and industry conferences; build industry partnerships.
- Content & Social Media Marketing: Manage content creation and social media campaigns to drive engagement and brand awareness.
The successful candidate will have a Bachelor's degree in Marketing, Business, or IT-related field, and a minimum of 5 years of experience in B2B digital marketing, preferably in IT software and/or ERP solutions. They will be an expert in B2B digital marketing and campaign management, with strong leadership and team management skills.
Estimated Salary: SGD $80,000 - SGD $120,000 per annum, depending on experience and qualifications.
Location: Singapore
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