Regional Marketing Manager

1 week ago


Singapore RW CRUISES PTE. LTD. Full time
Marketing Manager Job Description

RW CRUISES PTE. LTD. is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our cruise services in the Asia Pacific and Middle East and North Africa regions.

Key Responsibilities:
  • Develop and execute marketing plans to increase brand awareness and drive sales in the Asia Pacific and Middle East and North Africa regions.
  • Manage external creative agencies to produce marketing materials, including promotional collaterals, corporate communications, and digital campaigns.
  • Conceptualize and implement marketing functions, including ship marketing, public relations, media relations, and crisis management.
  • Coordinate drone filming, 360 VR shoots, cruise and event photography, and videography assignments.
  • Work closely with the Hotel Operations team to innovate and showcase onboard enrichment programs, theme cruises, and promotional campaigns.
  • Evaluate sponsorship proposals and prepare sponsorship cruise letters.
  • Manage consumers' enquiries and guest challenges to achieve top-notch service excellence.
  • Recommend and maintain annual marketing budgets, map out marketing communications plans, and track campaign effectiveness.
Requirements:
  • Bachelor's degree in Business, Marketing, Mass Communication, Hospitality, or Travel Tourism.
  • Minimum 3-5 years of relevant marketing experience, with regional exposure a plus.
  • Excellent interpersonal skills, analytical skills, creative thinking, and sharp business acumen.
  • Effective presentation, negotiation, and project management skills.
  • Well-versed in MS Office, HTML, and Adobe Photoshop software.
  • Ability to travel up to 35% of the time to Asia Pacific and Middle East and North Africa regions.


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