Category Sales Manager

3 days ago


Singapore Changi Airport Full time

An exciting opportunity awaits you to lead the category marketing in key portfolios – Electronics, Fashion, Lifestyle and Home & Living – covering growth strategy, category development and campaigns execution in the Non-traveller segment.

Job Description

  • Develop and implement an accelerated sales & marketing growth strategy for the categories under management.
  • Plan, implement and handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels.
  • Continually review the process and post evaluation of activities and create new ways of working to improve the effectiveness and efficiency of future sales campaigns.
  • Conduct frequent market research and analysis on competitor landscape and to understand sellers/buyers' requirements and behaviour relative to category portfolio.
  • Handle weekly to monthly content management for categories under management not limited to website banners, category and campaign pages, eDMs and social media channels.
  • Identify, establish and grow other local strategic partnerships which will aid the growth strategy of categories under management.
  • Retain and optimize key account relationships by way of Key Account Managers to drive overall sales volumes and category branding; and to ensure promotional competitiveness, assortment, stock availability of key merchants within the categories under management.
  • Joint responsibility of category P&L with Business Development Category Leads, growth, and customer experience of the categories under management.

Requirements

  • Minimally 5 years of working experience in brand management and/or category marketing. Preference for candidates with brand P&L management inhouse.
  • Relevant industry experience in minimally two out of five of these categories: Electronics, Fashion, Lifestyle and Home & Living portfolio.
  • Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth.
  • Excellent analytical capabilities, and negotiation and communication skills.
  • Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.
  • Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment.
  • Demonstrated ability to take initiative with projects and anticipate issues of concern.
  • Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices.
  • Disciplined organizational skills with strong attention to detail.
  • Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally.
  • Experience in digital campaign management and a background in e-Commerce will be an advantage.


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