Category Sales Manager
3 days ago
An exciting opportunity awaits you to lead the category marketing in key portfolios – Electronics, Fashion, Lifestyle and Home & Living – covering growth strategy, category development and campaigns execution in the Non-traveller segment.
Job Description
- Develop and implement an accelerated sales & marketing growth strategy for the categories under management.
- Plan, implement and handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels.
- Continually review the process and post evaluation of activities and create new ways of working to improve the effectiveness and efficiency of future sales campaigns.
- Conduct frequent market research and analysis on competitor landscape and to understand sellers/buyers' requirements and behaviour relative to category portfolio.
- Handle weekly to monthly content management for categories under management not limited to website banners, category and campaign pages, eDMs and social media channels.
- Identify, establish and grow other local strategic partnerships which will aid the growth strategy of categories under management.
- Retain and optimize key account relationships by way of Key Account Managers to drive overall sales volumes and category branding; and to ensure promotional competitiveness, assortment, stock availability of key merchants within the categories under management.
- Joint responsibility of category P&L with Business Development Category Leads, growth, and customer experience of the categories under management.
Requirements
- Minimally 5 years of working experience in brand management and/or category marketing. Preference for candidates with brand P&L management inhouse.
- Relevant industry experience in minimally two out of five of these categories: Electronics, Fashion, Lifestyle and Home & Living portfolio.
- Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth.
- Excellent analytical capabilities, and negotiation and communication skills.
- Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.
- Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment.
- Demonstrated ability to take initiative with projects and anticipate issues of concern.
- Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices.
- Disciplined organizational skills with strong attention to detail.
- Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally.
- Experience in digital campaign management and a background in e-Commerce will be an advantage.
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