Social Media Strategist

4 days ago


Singapore McCann Worldgroup Full time
Job Description

Key Responsibilities
  • Develop and execute social media content strategies that align with client objectives, brand personality, and creative identity.
  • Cultivate a deep understanding of consumer behavior, social media trends, and cultural insights to inform integrated marketing communications campaigns.
  • Manage and optimize paid social media campaigns, leveraging data and analytics to drive business results.
  • Collaborate with cross-functional teams to develop and implement influencer marketing strategies that meet client goals and objectives.
  • Stay up-to-date on the latest social media trends, platforms, and tools, and apply this knowledge to drive business growth and improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • At least 1 year of experience in social media marketing, content creation, or related field.
  • Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Experience with social media management tools, such as Hootsuite or Sprout Social.
  • Ability to work independently and collaboratively as part of a team.
  • Excellent communication and project management skills.
Benefits
  • Competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • Opportunity to work with a diverse range of clients and projects.
  • A collaborative and dynamic work environment.


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