Global Paid Ads Growth Strategist
3 days ago
About OKX
OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are safe and reliable, backed by our Proof of Reserves.
We operate across multiple offices globally, united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
The OpportunityYou will be responsible for driving paid traffic growth, developing new media sources and paid ads channels, and optimizing budget and resources to achieve Return on Ad Spend (ROAS) targets across social media channels.
- Develop and execute strategies to grow paid traffic and increase conversions
- Optimize budget allocation, creative assets, placement, and audience targeting to maximize ROAS
- Track and analyze key performance indicators (KPIs) to inform data-driven decisions
- Collaborate with local market teams to plan, execute, and report on market-specific campaigns
- Stay up-to-date with industry trends and identify opportunities for business growth and collaboration
To succeed in this role, you will need:
- Experience in media buying from performance marketing agencies, fintech, or financial industries
- Hands-on experience setting up and optimizing app installation campaigns
- A strong command of the English language; Mandarin is a plus
- A proven track record in paid ads and performance marketing
- Excellent interpersonal and communication skills, with a positive attitude and strong logical thinking
We provide a range of benefits and opportunities for growth and development, including:
- L&D programs and education subsidies
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents
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