Ecommerce Marketing Strategist

3 days ago

Singapore RECRUIT NOW SINGAPORE PTE. LTD. Full time

Job Description

We are seeking a driven and results-oriented Senior eCommerce Executive to play a crucial role in developing and executing the brand's digital & eCommerce strategy, as well as spearheading online product launches.

E-Marketing Strategy Planning:

  • Collaborate with the Commercial Manager in devising and overseeing the online retail strategy for Singapore and potential new markets in Asia Pacific across all channels to drive business growth.
  • Support the development and execution of comprehensive brand and product marketing strategies, ensuring alignment with business objectives and maximizing revenue and engagement across the customer funnel.
  • Plan, develop, and implement strategies to attract and retain online customers, ranging from running customer engagement activities, improving the customer journey on eStore, and developing new content to boost conversion rates.
  • Create engaging content (including copywriting) for organic and paid acquisition channels, such as digital ads and EDMs.
  • Coordinate with cross-functional teams on the execution of brand, marketing, and eCommerce activities.
  • Develop and manage partnerships with KOLs, media titles, other brands, as well as other stakeholders from conception to execution.
  • Analyze monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
  • Stay up-to-date with industry trends and developments, ensuring our content remains fresh, relevant, and ahead of the curve.

eCommerce Channel Management:

  • Manage the day-to-day operations on eStore and marketplaces, including updating storefronts, order fulfilment, and resolving customer enquiries and other issues.
  • Update and maintain eCommerce content, ensuring all pages, products & prices across all platforms are accurate and updated at all times.
  • Plan and execute tactical offers / mechanics / promotions to support key campaigns on platforms.
  • Develop and manage livestreaming campaigns on TikTok and other platforms, including engaging and maintaining relationships with content creators.
  • Liaise with external vendors to troubleshoot issues faced on eStore, optimize user experience, and evolve the backend operating system.
  • Analyze and review product & campaign performances to improve marketing effectiveness and ROI.
  • Perform any other ad-hoc duties assigned.

Requirements

  • 2 years of experience in the FMCG / beauty industry.
  • Experience with Shopee, Lazada, and eStore – with a proven track record in driving and growing eCommerce revenue channels.
  • Familiarity with Shopify to manage eStore.
  • Familiarity with social media platforms, paid media tools, and digital analytic tools such as Google Analytics is a plus.

About Salary and Benefits

The estimated salary range for this position is $4500 - $6000 per month, depending on experience. Benefits include a 5-day work week, 9am to 6pm working hours, and 8 Ubi Road location. Additional benefits may be offered based on company policies and employee qualifications.

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