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Digital Marketing Strategist

3 weeks ago

Singapore SINGAPORE MEDICAL GROUP LIMITED Full time

SINGAPORE MEDICAL GROUP LIMITED is seeking a highly skilled Digital Marketing Strategist to support the execution of marketing strategies aimed at driving business growth, patient acquisition, and enhancing brand awareness.

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  • Collaborate closely with the Marketing Director and assigned business units to support the growth and marketing of the business.
  • Assist in conceptualizing and implementing marketing strategies (online and offline) for assigned business units within the Singapore Medical Group.
  • Manage and optimize existing digital platforms, including websites, social media accounts, and marketing automation tools, ensuring they are aligned with overall marketing goals.
  • Develop and create engaging content across various marketing platforms, including websites, social media, EDMs, print materials, and more.
  • Contribute to the optimization of SEO and SEM efforts to improve the online visibility of the Group and increase patient engagement.
  • Conduct data analysis using tools such as Google Analytics and Facebook Business Insights to track performance, inform strategy, and optimize marketing activities.
  • Stay updated on the latest digital and marketing trends through regular self-study and research to ensure marketing strategies remain innovative and effective.
  • Work with clinic staff and doctors to ensure successful end-to-end execution of marketing plans.
  • Ensure effective communication and timely delivery of marketing materials to internal and external stakeholders.