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Senior Growth Acquisition Analyst

3 months ago

Singapore Crypto.com Full time
As a Senior Growth Acquisition Analyst with expertise in paid acquisition at Crypto.com , you will play a pivotal role in driving customer acquisition, increasing brand visibility, and optimizing our growth strategies through paid marketing channels. You will be responsible for developing and executing comprehensive paid acquisition strategies, identifying new opportunities, and delivering measurable results.

Responsibilities
    • Paid App Advertising Strategy: Develop and implement effective paid advertising strategies to grow our customer base and drive revenue.
    • Agency Management: Liaise with external agencies to push projects forward towards goal delivery with resources planning and utilization.
    • Social Media Advertising: Manage paid social media advertising campaigns on platforms like Meta/Instagram/X (formerly known as Twitter).
    • Paid Search Campaigns: Create, manage, and optimize paid search (PPC) campaigns.
    • Display Advertising: Plan and execute display advertising campaigns to enhance brand visibility and drive traffic.
    • Budget Management: Effectively manage and allocate budgets for paid acquisition campaigns to maximize ROAS.
    • A/B Testing: Conduct A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels.
    • Data Analysis: Utilize data analytics tools to track and measure the performance of paid acquisition channels, and adjust strategies accordingly.
    • Competitive Analysis: Stay up-to-date with industry trends, competitor strategies, and emerging paid advertising platforms.
    • Reporting: Generate regular reports and present findings and insights on the performance of paid acquisition efforts to stakeholders.
Qualifications
    • Bachelor's degree in marketing, business, or a related field.
    • 6-10 years of experience in paid acquisition, including PPC, social media advertising, display advertising and media buying.
    • Proficiency in using paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.).Familiarity with Appsflyer or other MMPs.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions. Familiarity with Tableau is a plus.
    • Experience with A/B testing and conversion rate optimization.
    • Excellent communication and presentation skills.
    • Ability to work independently and in a team.
    • A passion for staying updated with industry trends and best practices in paid acquisition.
    • Strong interest in the crypto industry.