Rider Growth Analyst
1 month ago
We are seeking a highly motivated and proactive Data-Driven Rider Growth Specialist to join our team in Singapore. If you are looking for a challenging role where you can gain hands-on experience and have a direct impact, then this may be the right opportunity for you.
About the Job:
You will be based in Singapore and will report to the Lead, Rider Growth. Your role is to improve rider acquisition throughput (leads, conversion rates etc.) through experimentations and innovation. You will also assist in tasks that ensure smooth running of our day-to-day operations.
Key Responsibilities:
- Main owner of Rider Growth KPIs, initiating and executing projects with the aim of improving said KPIs
- Identify and solve problems by analyzing and deriving insights from large and complex sets of data, conducting tests and experiments to validate hypotheses
- Forecast, manage and define the allocation strategy for rider acquisition & growth budget
- Analyze and track the performance of campaigns and incentives related to rider supply, with a focus on cost and performance optimization
- Build reports and dashboards to track KPIs
- Improve quality, conversion rates and lead times of the rider onboarding workflow with a focus on automation, digitalization and cost optimization
- Develop models to anticipate supply needs on a zonal level, as well as daily/weekly growth achievements
- Ideate and conceptualize the design and messaging of creatives for rider acquisition purposes, consistently monitoring performance marketing metrics
- Collaborate with the regional team to ensure effective product roll outs
- Identify product features improvements and bugs for resolution to enhance rider onboarding and rider app experience
- Ensure compliance with the government regulations and company policies and coordinate regular training/testing for the Logistics team
Qualifications:
- Relevant experience in data analytics and enjoys working with large and complex sets of data
- Proactive, strong problem solving skills with the eagerness to bring fresh ideas to the table
- Excellent communication, collaboration and presentation skills, comfortable working cross-functionally and presenting to leadership/ C-Suite
- Excellent SQL and Excel skills, Python is a plus
- Working knowledge of Tableau (or any BI reporting tool)
- Experience with marketing & growth analytics (good to have)
About Us:
foodpanda is a leading online food ordering and delivery service in Singapore, committed to providing a seamless and enjoyable experience for our customers and riders alike.
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