Regional Head of Customer Activation
3 weeks ago
JOB DESCRIPTION:
As Regional Head of Customer Activation and Marketing, you deliver added customer value, through insights and data driven initiatives, driving customer centric and meaningful engagement, growing the loyal customer base and brand in the region. As a partner to the Regional Manager, you lead the business and people according to H&M values, standards, policies and procedures, in the marketsof Singapore, Malaysia, Vietnam, Philippines, Japan and Korea - Region East Asia (EAS).
Key responsibilities:
- Drive the global strategies, plans and frameworks and make them relevant to regional conditions (e.g Brand, BU, Media, CRM & Loyalty, Sustainability etc).
- Own the total picture of the regional customer activation plan, tying together insights, brand, loyalty and media to meet the region's KPI goals and targets.
- Collaborate with regional functions to constantly adapt and challenge plan based on changing customer behaviors and patterns, working closely with both E-com and store.
- Set and follow-up on regional and sales markets KPIs and goals with management team, infusing the CA team's insights and knowledge into the goals and budget process.
- Secure effective investments in media spend, content production & other costs and drive a customer and business data driven approach to assigning investments to different initiatives.
- Provide key results and analysis and collaborate with stakeholders in Global, Regional and Sales Markets to drive and follow up on results for the region.
- Lead your team of senior Group Managers and drive the direction of their work to deliver an omni world class customer experience and strong business results encouraging a mindset of omni customer centricity, commerciality, test and learn.
- Create conditions to enable performance of teams and individuals through talent identification and development proactive pipeline and succession planning, building a future organization and diverse team.
Key qualifications:
Being part of this journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you've got.
Besides your personality we see that you have / are:
- Formal education in economics, marketing or equivalent.
- An experienced manager that has a proven track record of delivering customer centric results through creating excellent communications, media, store and digital activities in an OMNI setting.
- Experienced in steering and setting commercial plan, priorities and action at an omni level
- Expert level hands on knowledge of disciplines within marketing, communications, customer research, data analytics and having executed 360 activities in media.
- Relevant experience as a leader to varied teams in a multi-country context.
- Strong business acumen and ability to translate business context into needed actions with exceptional stakeholder management.
- Experience in working strategically (e.g Project Management) and strong analytical skills.
- You are a networker who easily connects with other people and mentalities across departments.
- You have proactive and solution-oriented mindset.
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