Product Development Executive

2 weeks ago

Singapore Pacific Forest Products Pte Ltd Full time

As a Product Development and Marketing Executive with a focus on graphic design and web design, your job responsibilities would encompass a range of tasks that bridge both creative design and strategic marketing. Here's a breakdown of key responsibilities you might expect in such a role:

  1. Product Development:Collaborate with cross-functional teams (product managers, engineers, designers) to conceptualize and develop new products or features.
    Conduct market research to identify customer needs and preferences.
    Translate customer insights into product requirements and specifications.
    Create prototypes and mock-ups to visualize product concepts and gather feedback.
    Work closely with design teams to ensure product aesthetics align with brand identity and user experience goals.
    Oversee product testing and iterations based on user feedback.
  2. Graphic Design:Design marketing materials such as brochures, flyers, posters, and advertisements.
    Develop visual assets for digital marketing campaigns including social media graphics, email newsletters, and website banners.
    Ensure consistency in branding across all visual elements.
    Collaborate with content creators and marketers to visually communicate key messages and brand identity.
    Use design software (e.g., Adobe Creative Suite) to create high-quality graphics and layouts.
  3. Web Design:Design and maintain company websites, ensuring they are visually appealing, user-friendly, and optimized for performance.
    Develop wireframes and prototypes for web pages.
    Implement responsive design principles to ensure websites function well across devices.
    Collaborate with web developers to implement design features and enhancements.
    Optimize website content for SEO and user engagement.
  4. Marketing Strategy:Contribute to the development of marketing strategies and campaigns.
    Use design expertise to support digital marketing initiatives and online presence.
    Analyze marketing metrics and user feedback to optimize campaigns and designs.
    Stay updated with industry trends and incorporate innovative design practices into marketing strategies.
  5. Cross-functional Collaboration:Work closely with sales teams to develop sales collateral and presentations.
    Collaborate with external agencies or freelancers for specialized design projects.
    Communicate product updates and marketing strategies to internal stakeholders.
  6. Project Management:Manage timelines and budgets for design projects.
    Coordinate with external vendors or contractors for design-related tasks.
    Prioritize tasks effectively to meet deadlines and business objectives.

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