Account Director

2 weeks ago


Singapore PublicisGroupe Full time

Job Description

We are looking for an Account Director to join our team at AKA Asia.

Purpose of role:

  • Key player in AKA's success as part of the leadership team
  • Hold the bar high and own the delivery of outstanding results
  • Lead account teams to the delivery of successful campaigns
  • Inspire teams to deliver outstanding, creative work that delivers on business results

Key responsibilities:

Client Handling

  • Lead clients in the development of strategic plans and objectives
  • Critically analyse client briefs and provide strategic insights and recommendations
  • Define scope of work and KPIs
  • Solve problems and overcome challenges with creative communications solutions
  • Senior point of contact and strategic counsel to client and their stakeholders
  • Raise over-servicing issues with client and make recommendations for adjustments

Working with the team

  • Responsible for the growth and development of AM/AEs on team through formal and informal coaching
  • Communicate clear work scope and roles and responsibilities on the account
  • Guide execution of plans and ensure the team stays on track and on target
  • Oversee day-to-day servicing to ensure quality and timeliness of work
  • Review monthly budget and time allocations with team

New Business

  • Identify new business leads and bring in new business for the agency
  • Lead proposal development - brainstorm, pitch document, presentation
  • Organically grow existing accounts
  • Provide counsel to other teams who could benefit from your experience/network

Stakeholder engagement (media, influencers, employees, industry, government)

  • Lead our approach to stakeholder engagement across all audiences
  • Employ strategies that integrate PESO media channels
  • Ability to grow and leverage strong relationships with key stakeholders to achieve goals
  • Provide guidance to teams on how to create appropriate communications materials
  • Ensure all elements (angles, contacts, output) are clear between client and team
  • Develop strong and compelling messages that are aligned with strategy

Digital, Design, Production

  • Have sound and current knowledge of digital platforms
  • Identify opportunities to grow our business through digital, design and tech-led solutions
  • Manage and oversee the production process (from ideation through scripting and storyboarding, filming and editing)

Financial and Administrative

  • Support contract development, new client set-up and managing related client expenses
  • Spearhead budgeting process and ensure the team is clear on what has been signed off
  • Manage team hours vs agreed hours and scope and work
  • Support Finance to manage efficiency for the billing proces

Qualifications

Experience:

  • 8 - 12 in the Communications industry
  • Master in developing earned-first, integrated communications programmes and campaigns
  • Expert writing and presentation skills
  • Provide strategic and often creative counsel that brings significant value to clients, driving their business goals
  • Experience in successfully building stakeholder relationships
  • Motivate, direct and drive performance with teams on accounts
  • Ability to convert new business into long-term clients
  • Grow people and improve capability of team
  • Grow existing client accounts across all relevant agency capabilities
  • Strong business acumen

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