Communications Strategist

2 weeks ago

Singapore Bacha Coffee Pte. Ltd. Full time

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

Responsible for planning, customizing and implementing Bacha Coffee public relations, KOL and influencer strategies, outreach and activities, both external and internal, in Singapore and in an advisory capacity for overseas offices. This role is responsible for the development and implementation of support materials and services in the area of public relations. This role will oversee the efforts of PR agencies in Singapore and overseas and coordinate at the strategic and tactical levels with the other departments of the company.

Primary Relationships

The position reports directly to the Marketing Director.

Within the organization, this position has primary working relationships with the other PR team members, the Social Media, Marketing, Content, Digital and Design teams as well as Bacha Coffee overseas partners and franchises.

Outside the organization, the position coordinates primarily with PR agencies, the media, mall and department store marketing & PR teams where Bacha Coffee is a tenant, and any other service providers (event organizers, photographers, videographers, etc.).

Responsibilities

1. Conceiving global PR strategy, campaigns and creating the brand's annual calendars, press releases, announcements, media alerts, KOL & influencer outreach, etc.

2. Creating, implementing and measuring the success of a comprehensive public relations and KOL & influencer campaigns that will enhance Bacha Coffee's image and position within the marketplace and the general public generate brand awareness support the brand's premium positioning.

3. Conceiving, writing and proofreading of all communication materials i.e., press releases, boilerplates, fact sheets, annual corporate PR presentations, global PR reports, etc.

4. Coordinating public relations, KOL and influencer activities and materials including annual calendars, publications, media relations, media kits, media events, etc.

5. Overseeing the updating of company information including boilerplates, management bios, interview Q&A's, portrait image banks, etc.

6. Acting as Bacha Coffee's brand ambassador with the media, KOL's and influencers, and coordinating media interest to ensure regular contact with target media and appropriate responses to media requests.

7. Responsible for corresponding internally with other Bacha Coffee departments to obtain editorial direction, design and production of all Bacha Coffee materials.

8. Responsible for implementation of special projects including media events, seasonal media gifting, overseas media trips, media photo shoots, etc.

9. Working with Bacha Coffee subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives.

10. Leading and effectively managing media crises in collaboration with PR teams and PR agencies in Singapore and overseas.

11. Ensuring that proper archives of global media clippings are maintained and regularly updating PR reporting standards.

12. Regularly monitoring trends and informing management of developments in luxury, retail and F&B industries.

13. Maintaining Bacha Coffee media databases and periodically revising and refreshing media outreach to constantly remain current.

14. Ensure consistent articulation of Bacha Coffee's desired luxury image and positioning locally and abroad.

Qualifications

Required:

  • Minimum of 6 years' experience in marketing, communications or public relations with demonstrated success, preferably in the luxury retail sector.
  • Bachelor's degree in journalism, communications, marketing, or public relations preferred.
  • Past experience working in a PR agency or luxury brand PR department is preferred.
  • Applicants must be fluent in written and spoken English and have excellent writing and proofreading skills.
  • A second (or third) language would be a plus.'

Other:

  • Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
  • Strong creative, strategic, analytical, organizational and personal skills.
  • Demonstrated successful experience writing press releases, pitching and hosting media.
  • Computer literacy in word processing, data base management and page layout.
  • Commitment to working in cross-functional teams.
  • Very strong oral and written communication skills.
  • Ability to manage multiple projects at a time.
  • Out-of-town, overnight travel might be required from time to time (less than 10%).

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.

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