Social Media Strategist

1 week ago


Singapore Ssg Hotels Pte. Ltd. Full time

An exciting opportunity has arrived at The Garcha Group, Singapore's luxury boutique hotel group currently with the following hotels:

- Maxwell Reserve, Autograph Collection Hotel (Marriott)

- Duxton Reserve, Autograph Collection Hotel (Marriott)

- The Vagabond Club, a Tribute Portfolio Hotel (Marriott)

- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Garcha Group Benefits:

- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.

- As an associate of a Marriott hotel, you have access to the 'Global Learning + Development' tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)

- Comprehensive Health Insurance Plan with Raffles Insurance with the option to upgrade at subsidized corporate rates.

- 2 nights yearly staycation including all meals and beverage (incl. alcoholic) in any of the 4 Garcha Group hotels in Singapore.

- 20% off Food & Beverage at all Marriott

The Garcha Group Hotel Collection is looking for a Social Media Strategist to create and execute effective growth and engagement strategies based on insights, maintaining brand equity across different social communities and channels.

Main responsibilities include:

  • Support the development and execution of social community growth and engagement strategies through all social channels, with a key focus on Instagram, Facebook, LinkedIn, etc.
  • Responsible for the ongoing social media management of the brand's pages, including content planning and posting.
  • Coordinate the production of insights report with a daily, weekly and monthly cadence, and in occasion of special initiatives and events.
  • Coordinate the social listening and transform sentiment data into actionable insights and strategic initiatives.
  • Optimize performance of campaigns on social media.
  • Implement social media first ideas for new initiatives based on audience insights, channel performance, current trends and understanding of marketing and business objectives.
  • Provide onsite social media coverage support and management during events coordinate the execution of live streams and innovative digital experience solutions.
  • Contribute in the exploration and evaluation of new social platforms, tools, services and vendors and provide recommendations for optimization and efficiency.

Your profile:

  • 5+ years of Social Media/Digital media experience
  • Extensive knowledge of social media landscape including new and innovative tools, platforms, vendors, and technologies
  • Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
  • Organized, detail oriented with a fine eye
  • Excellent English writing & communication skills
  • Empathic, collaborative, the ideal candidate has significant proactive problem solving skills and the ability to work in team

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