Associate Director/ Director Cross Border e-Commerce, Asia Pacific
1 week ago
POSITION SUMMARY:
This role will lead the China Cross-Border e-Commerce (CBEC) business to achieve key commercial outcomes through end-to-end management of the business including directly driving the commercial, marketing, portfolio and channel strategies.
KEY RESPONSIBILITIES:
- Overall CBEC P&L accountability and proactive management of top and bottom line performance.
- Provide leadership and vision in the development and implementation of the strategic direction for the CBEC business.
- Ensure high level of expertise on the CBEC marketing and competitive landscape, keeping current with industry best practices and trends.
- Monitoring and analyzing category and brand performance including competitive benchmarking. Take corrective actions where necessary.
- Develop and implement a clear portfolio strategy including working closely with Business Development to source and commercialise new products for CBEC Cross-Border e-Commerce.
- Oversee digital commerce marketing concept development, strategizing, planning, implementation, and coordinating with China based e-Commerce teams to execute initiatives and enhance the strategic cooperation with e-Commerce platforms.
- Develop annual CBEC marketing plan by defining objectives, strategies and budgets identifying key opportunities including new product development.
- Work closely with agency, develop impactful promotional campaigns / programs and activities to boost GMV and drive growth of the business.
- Conduct targeted market analysis through category market intelligence, brand performance tracking, competitors & related brands performance data and external policy understanding.
- Lead cross functional departments to ensure accurate sales forecasts, financial reporting and inventory management including coordinating with Finance and Supply Chain.
KEY REQUIREMENTS:
- Bachelor degree in marketing or related field
- Proven track record of building a successful China Cross Border E-Commerce marketing strategy and driving seamless execution.
- Strong knowledge and deep experience of E-commerce and digital platforms and direct eCommerce experience in China preferred
- Experience in pharmaceutical consumer goods industry, MNC is highly preferred including direct hands on digital commercialization experience including demonstrated record of success in brand building based on consumer insights
- Mentoring ability to conduct interpersonal interactions with cross function team as well as provide coaching to staff
- Entrepreneurial with a strong business acumen, independent, resilient and able to drive things happen
- Strong result-oriented thinking, analytical skills, business sense and judgment capability to identify the priorities
- Strong self-motivated and very proactive attitude
- Ability to work under high pressure and to deliver high-quality work independently
- Ability to interact with Mandarin-speaking stakeholders, both spoken and written
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