Associate Director/ Director Cross Border e-Commerce, Asia Pacific

1 week ago


Singapore A. Menarini Asia-pacific Pte. Ltd. Full time

POSITION SUMMARY:

This role will lead the China Cross-Border e-Commerce (CBEC) business to achieve key commercial outcomes through end-to-end management of the business including directly driving the commercial, marketing, portfolio and channel strategies.

KEY RESPONSIBILITIES:

  • Overall CBEC P&L accountability and proactive management of top and bottom line performance.
  • Provide leadership and vision in the development and implementation of the strategic direction for the CBEC business.
  • Ensure high level of expertise on the CBEC marketing and competitive landscape, keeping current with industry best practices and trends.
  • Monitoring and analyzing category and brand performance including competitive benchmarking. Take corrective actions where necessary.
  • Develop and implement a clear portfolio strategy including working closely with Business Development to source and commercialise new products for CBEC Cross-Border e-Commerce.
  • Oversee digital commerce marketing concept development, strategizing, planning, implementation, and coordinating with China based e-Commerce teams to execute initiatives and enhance the strategic cooperation with e-Commerce platforms.
  • Develop annual CBEC marketing plan by defining objectives, strategies and budgets identifying key opportunities including new product development.
  • Work closely with agency, develop impactful promotional campaigns / programs and activities to boost GMV and drive growth of the business.
  • Conduct targeted market analysis through category market intelligence, brand performance tracking, competitors & related brands performance data and external policy understanding.
  • Lead cross functional departments to ensure accurate sales forecasts, financial reporting and inventory management including coordinating with Finance and Supply Chain.

KEY REQUIREMENTS:

  • Bachelor degree in marketing or related field
  • Proven track record of building a successful China Cross Border E-Commerce marketing strategy and driving seamless execution.
  • Strong knowledge and deep experience of E-commerce and digital platforms and direct eCommerce experience in China preferred
  • Experience in pharmaceutical consumer goods industry, MNC is highly preferred including direct hands on digital commercialization experience including demonstrated record of success in brand building based on consumer insights
  • Mentoring ability to conduct interpersonal interactions with cross function team as well as provide coaching to staff
  • Entrepreneurial with a strong business acumen, independent, resilient and able to drive things happen
  • Strong result-oriented thinking, analytical skills, business sense and judgment capability to identify the priorities
  • Strong self-motivated and very proactive attitude
  • Ability to work under high pressure and to deliver high-quality work independently
  • Ability to interact with Mandarin-speaking stakeholders, both spoken and written

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