Regional Senior Merchandising Director

3 weeks ago


Singapore Avid Sports Singapore Pte. Ltd. Full time

Responsibilities

  • Lead the team to develop Southeast Asia (SEA) regional product merchandising mix for the brands under Anta Group, ensure merchandising strategy is properly coordinated to the local and regional teams and implemented efficiently to achieve the organization's goals (offline and online).
  • Prepare the seasonal product range tailored to the local product needs, develop the quarterly range calendar release date, and determine the merchandising allocation for all channels (offline and online).
  • Work closely with China Headquarter and SEA countries' local product development teams to address SEA market needs, study and report regional trends, and manage and monitor sportswear and shoes localization plan (SMU) progress for the regional market.
  • Establish long-term vision for different brands and categories growth, and develop the seasonal merchandising plan to achieve targets, and ensure Anta's healthy image in the market.
  • Conduct consumer and market research in the SEA region, develop the database of analysis on our global competitors and local brands.
  • Manage sales/buy plan forecasting, sales, and margin targets based on regional requirements.
  • Work closely with the sales team to ensure that product relevance emphasis is combined with the financial planning side.
  • Provide the sales and operations team with monthly category sales, sell-thru, and inventory reports.

Requirements

  • Diploma in Merchandising, Business, Economics, or any related course.
  • At least 10 years of previous experience in the same capacity as a people manager.
  • At least 15 years of previous work experience in a retail setting.
  • Good written and verbal communication skills.
  • Communicate clearly between local department heads and regional team.
  • Strong analytical skills, detail-oriented, ability to multi-task.
  • Business acumen, strategic inventory planning and negotiation skills.
  • Passion on sports is a must.


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