Senior/Executive, Marketing

4 weeks ago


Singapore C.k. Tang Limited Full time

Responsibilities:

Campaign & Concept

  • Lead 360-degree marketing campaigns to boost footfall and sales across TANGS stores and online platforms.
  • Drive campaign ideation, creative, activations, digital marketing, PR, advertising, and communications.
  • Strategize marketing initiatives for the Home concept, ensuring tailored approaches for customer segments.
  • Analyze digital marketing and in-store promotions for enhanced ROI and effectiveness.
  • Monitor foot traffic, aligning insights with business objectives for accurate performance reporting.
  • Manage marketing budget, ensuring accurate spending records and summaries.

Stakeholder Collaboration

  • Coordinate integrated marketing functions for festive campaigns to achieve common goals.
  • Foster smooth workflow with internal stakeholders like Merchandising and E-commerce.
  • Manage relationships with external agencies and partners to support marketing initiatives.

Communications

  • Manage TANGS communications calendar for campaign support.
  • Write marketing collateral including e-dms, brochures, OOH, and online banners.
  • Work with design team to ensure creatives align with TANGS' brand positioning.

Project Management & People

  • Execute designated business enhancement projects.
  • Collaborate with stakeholders to establish project specifications, timelines, and budgets.
  • Supervise junior members in the Marketing team.
  • Lead by example, promoting best practices in processes and teamwork.
  • Any other adhoc duties as and when assigned by your immediate superior.

Requirements:

  • Minimum 3 years of consumer marketing experience.
  • Experience in retail, shopping mall, F&B, fashion, beauty, or home industries preferred.
  • Proficient in digital marketing channels: social media, email marketing, SEO, PPC.
  • Excellent project leadership and management skills.
  • Strong written and verbal English communication skills.
  • Proficiency in Microsoft Excel, social media management, and presentation creation.
  • Effective communication and interpersonal abilities.
  • Ability to work well under pressure with high initiative.
  • Openness to new ideas with a proactive attitude.
  • Strong work ethic and professionalism.

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