Senior Executive, Strategic Communications

3 weeks ago

Singapore Liberte Hr Services Pte. Ltd. Full time

Senior Executive, Strategic Communications & Partnerships

Founded in 1978 as Singapore's first family service centre, Allkin Singapore (formerly known as AMKFSC Community Services) is a leading community-driven social service agency that believes everyone has the potential to create positive change, regardless of age, race, or background.

Through our service offerings, strategic partnerships, and community initiatives, we unlock opportunities for vulnerable individuals and families to overcome life's challenges, pursue a brighter future, and inspire others to do the same. Today, Allkin uplifts and journeys with diverse communities such as children, youths, families, and seniors at close to 40 touchpoints across Singapore.

Through our service offerings, strategic partnerships, and community initiatives, we help disadvantaged individuals and families to overcome life's challenges, maximising their potential for a brighter future.

You will work with the Strategic Communications & Partnerships team to lead and develop effective communications strategies, grow our brand presence, and strengthen advocacy and fundraising efforts to create opportunities for vulnerable groups to build a brighter future.

Roles and Responsibilities

Communications Strategy & Management

  • Conceptualise and drive effective strategies to strengthen communication channels, enhance brand awareness, and increase public support.
  • Craft messages and written collaterals such as speeches, official announcements, and other communication materials on behalf of the agency or management to drive greater advocacy and thought leadership.
  • Augment fundraising efforts by developing integrated campaigns, organising fundraising events, and creating proposals, pitch decks, and impact reports to appeal to potential donors and partners.
  • Collaborate with internal stakeholders to coordinate and organise key agency projects and events.
  • Support internal communications efforts, such as co-organising of agency Townhalls, and moderating of internal engagement platform content.
  • Coordinate trainings on communications and media-related matters to strengthen agency leaders' capabilities in areas like advocacy, personal branding, and handling media interviews.
  • Support digital marketing strategy, content, and efforts - including social media, email marketing, SEO & SEM, and online advertising.
  • Develop and enforce communication guidelines to meet growing organisational needs and ensure agency-wide alignment.

Brand Management & Collaterals

  • Develop print and digital collaterals to strengthen brand identity and awareness, such as posters, brochures, greeting cards, agency premiums, and other materials.
  • Work with internal stakeholders to develop and review agency, service or programme-led collaterals and materials to meet their respective needs and ensure alignment with brand guidelines.
  • Work with external stakeholders and vendors to manage and execute major projects, such as agency-wide publications, collateral, and campaigns (i.e. Annual Report, integrated branding campaigns, etc)

Public Relations & Media Management

  • Handle media opportunities (such as interviews, features, event coverage) by proposing relevant spokesperson(s), drafting/refining responses, facilitating interviews or shoots, and liaising with journalists and media.
  • Actively seek and propose opportunities to leverage current affairs or agency milestones/events for potential media coverage, which align with strategy.
  • Build and develop media contact list to ensure database is optimised and updated with key journalists/reporters who cover relevant stories and beats.
  • Curate press materials such as releases, info sheets, pitches, and press kits.
  • Maintain a calendar of awards or speaking opportunities (e.g. conferences, panels) and support in the development of submission or speech materials.
  • Harness agency spokespersons' expertise and area of advocacy to develop personal branding and thought leadership through specially-crafted messages for existing platforms such as LinkedIn and newspaper forums.
  • Develop and execute KOL marketing strategy by engaging them to collaborate and advocate for our cause, to strengthen awareness and belief towards our causes.

Desired Skills and Competencies

  • Bachelor's degree or Diploma in fields of study such as Communications, Digital Marketing, Advertising, and other relevant areas.
  • At least 5 years of experience in a communications or PR-related role. Prior experience in a PR/creative agency will be an advantage.
  • Experience in the areas of corporate communications, corporate branding, public relations, media relations, marketing and crisis management. Experience in PR and media relations will be an advantage.
  • Digitally-savvy, with strong working knowledge of Meta Business Suite, LinkedIn Campaign Manager, and other social media management tools. Experience with Google Analytics will be an advantage.
  • Proficient in using Microsoft Office (Word, PowerPoint and Excel), and Canva. Knowledge in Adobe Creative Suite (Adobe Photoshop, Illustrator, Premier Pro, After Effects) will be an advantage.
  • Good design skills and strong creative direction capabilities, and an eye for design and aesthetics.
  • Excellent strategic thinking skills, with the ability to translate complex technical ideas to content that is easily understood by internal and external stakeholders.
  • Strong storytelling and copywriting skills, with the ability to produce copy that not only informs but also attracts, engages, and inspires audiences towards a desired outcome.
  • Attention to detail and meticulous with strong planning, organisational and multi-tasking skills.
  • Self-starter who works well independently and is also a good team player.
  • Proactive and able to deliver quality work within tight timelines.
  • Good interpersonal and communication skills.
  • Passion and interest in promoting and advocating the agency's work, strategy, and impact.

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