Global Product Marketing Manager, Pangle

3 weeks ago


Singapore Byte Dance Full time
ResponsibilitiesByteDance will be prioritizing applicants who have a current right to work in Singapore, and do not require ByteDance sponsorship of a visa. Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok and Helo as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity to learn, to innovate, and to grow as one team. Status quo Never. Courage Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. Team Introduction Pangle is the ad network of TikTok for Business, enabling global app developers and mobile site operators to grow their apps/websites and maximize earnings through exclusive ad demand from TikTok for Business. Pangle offers a growing all-mobile network in over 20 emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America. Responsibilities - Strategize Pangle Global Product Solutions' Go-to-Market (GTM) initiatives regarding product strategies, positioning, and the GTM process drive product launches and monitor product adoption progress. - Create sales and external client-facing content for product education and adoption acceleration, with support from copywriters for perfection. - Develop solution GTM strategy and execute programs globally with the assistance of global partner teams, capable of defining key milestones and timelines, driving XFN alignments, and managing key stakeholders along the GTM process. - Conduct regular inbound research to understand the voice of customers and provide insights and guidance to the product team for solution development and iterations. - Engage actively with HQ product teams and get involved in the product lifecycle from incubation to launch. Function as a user expert and contribute to the product development process. - Work closely with the HQ, regional, and TT4B product pillar PSO teams for product updates and announcements, manage the product knowledge center and help center, and support global XFN teams with Pangle-related product information. - Closely monitor global product adoption and performance, drive internal discussions, and diagnose business challenges and adoption roadblocks.

QualificationsMinimum Qualifications - Bachelor's degree or above, with 5 years of experience in the social network industry, preferably with experience in mobile internet, e-commerce, and advertising - Data-sensitive, with clear logical thinking strong learning attitude and ability to work under pressure - Solid project management skills, communication skills, team collaboration, and a sense of ownership. - Excel in English at both oral and written capabilities, able to communicate fluently and professionally with proficient English speakers. Preferred Qualifications - Proactive in nature, capable of self-navigating the ambiguities and presenting solutions and recommendations for the leadership team. - Capable of working independently with strong self-motivation. - Team player, think strategically and act tactically. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.



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