Out-of-Home & E-Commerce Business Development Manager,SEA

2 weeks ago

Singapore Ferrero Asia Pacific Pte. Ltd. Full time
Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to will be developing strategy and framework for Ferrero to compete in two growing channels in Southeast Asia: Out-of-home (OOH) and eCommerce and will lead the development of the channels along with building the required tools for transfer of knowledge across different departments. The role drives collaboration and supports local negotiations at a country level, with the ownership of establishing, leading and expanding the channels across Ferrero SEA.

Main Responsibilities:
  • Define and execute the strategic roadmap for OOH and eCommerce with key partners
  • Lead the market share growth strategy by brand/category/Retailers and OOH & Online Sales growth (as per target) in close collaboration with all the key stakeholders
  • Accelerate knowledge transfer across different functions and departments
  • Manage channel investments and performance ensuring proper KPI placement to achieve the set ROI targets & profitable channel growth
  • Leverage on Shopper insights to develop tools and practices to manage OOH/ Online Retailers, further support the deployment of the eCommerce regional/group strategy, driving online category growth
  • Lead the promotional planning and annual budgeting process in close collaboration with Cluster and Country Manager guidelines
  • Guarantee excellent execution of the plans across the different channels
  • Work closely with the global OOH/ eCommerce team to ensure proper implementation of the global digital commerce framework
  • Identify new OOH/ eCommerce trends and opportunities with the support of Consumer/Shopper Insights for growth and adapting the strategy(ies) accordingly
  • Set up the dashboard regionally in order to track our presence and placement across all ecommerce platforms
  • Provide monthly performance reporting across the region
Who we are looking for:
  • University Degree in Business Administration, Economics or other relevant discipline
  • 7+ years of relevant commercial experience with E-Commerce experience required and OOH channel experience preferred
  • Good understanding of FMCG and Online Retailers' experience is preferred
  • Ability to analyze category and product trends and translate them to executable strategies
  • Project management skills required, along with advanced communication and presentation skills
  • Ability to work in a matrix organization and across teams, with good stakeholder management
  • Thorough knowledge of retail E-Commerce activities, including promotions, financials, and operations
  • Deep knowledge of online retailer policies/procedures
  • Knowledge in developing and implementing advertising programs and merchandising tactics
  • Budget management and control, strong analytical skills
  • Effective interpersonal skills to develop robust business relationships, adaptability and flexibility
  • Strong problem solving and collaboration skills
  • Customer Systems/Portal experience preferred
  • Advanced MS Office, SAP is considered a plus
  • Fluency in English, written and spoken

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