Global Marketing Manager

2 weeks ago


Singapore Talent Angels Pte. Ltd. Full time

RESPONSIBILITIES:

  • Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs.
  • Develop and implement global marketing plans aligned with global objectives, tailoring them to the specific needs and cultural nuances of each market.
  • Manage a comprehensive marketing program across various channels, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, opportunities, and win business.
  • Track and analyze performance data to monitor pipeline creation & progression, guide marketing planning, and report on program ROI.
  • Build and manage strong relationships with key stakeholders, including internal sales teams, external partners, etc.
  • Partner closely with regional sales leaders to develop quarterly marketing plans based on a deep understanding of customer needs, market and competitive landscape, trends and opportunities.
  • Collaborate with other teams to develop effective marketing materials and messaging for global campaigns.
  • Be an active and collaborative member of the Global Marketing team to ensure consistency of strategic marketing programs.

QUALIFICATIONS:

  • A minimum of 10 years' working experience
  • Strong understanding of the GLOBAL enterprise B2B software market, cultural differences, and business opportunities.
  • Experience in developing and executing multi-channel marketing programs, including: field events, webinars, partner programs, and digital campaigns.
  • Excellent project management, communication, and organizational skills.
  • Proven ability to collaborate effectively with cross-functional teams and external partners.
  • Strong analytical and reporting skills.
  • Ability to travel in support of global activities and initiatives as required by the business.
  • Fluency in English and additional languages preferred (e.g., Tagalog, Chinese, etc).
  • Familiarity with Salesforce, Marketo, developer marketing tactics are a bonus.


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