Performance Marketing Manager

4 weeks ago

Singapore Sunnychoice Pte. Ltd. Full time

Exciting news We are on a growing journey and building a stellar team

At Sunnystep, we are not just building leaders - we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep's success

We are an innovative force in consumer retail with a clear brand purpose - we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with an unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivaled comfort but also leaves a positive impact on the planet.

The Performance Marketing Manager will focus on driving measurable results, increasing ROI, and enhancing the overall effectiveness of marketing initiatives.

You will also -

  • Define marketing strategy and develop highly engaging, strategically focused digital campaigns to drive traffic and revenue to our website and retail stores.
  • Drive growth through targeting, ad campaign setting, and measurement of key metrics like CPL, CPC, and CAC
  • Drive advertising content and delivery including print, digital, and video assets to meet objectives for digital advertising
  • Manage and execute SEO content strategy and SEM keyword bidding, ensure first-page rank for keysearch words
  • Analyse and track the effectiveness and impact of marketing campaigns. Oversee performance marketing budget to enhance the Return on Advertising Spent (ROAS)
  • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics.

We want to speak with you if you are/have -

  • Obsessed with driving high ROI
  • At least 3 years of experience in driving results in performance marketing for consumer brands
  • A highly motivated individual willing to be flexible and adapt to changing requirements when needed
  • Have a deep understanding of brand strategy and consumer insights
  • Candidates must have strong critical thinking and problem-solving skills
  • Comfortable with a very fast-paced start-up environment

Based in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody's journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Talent Acquisition Manager, Sheryl Elnar - [HIDDEN TEXT]

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