Performance Marketing Manager

3 weeks ago

Singapore CARING GROUP PTE. LTD. Full time
Roles & Responsibilities

If you have a passion for beauty and yearns to thrive in a growing organization, come join us and help us make a change within


This role will help to grow company revenue and profits through effective marketing strategies and tools, improving brand loyalty and expanding outreach, visibility and value. Focus is to provide support in marketing efforts through CRM, Digital / social media, special events and other avenues.


We are seeking a dynamic and results-driven Performance Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.


Key Responsibilities


Develop and Execute Digital Marketing Strategy:

  • Create and implement a multi-channel digital marketing strategy aligned with overall business goals and objectives.
  • Oversee and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and paid advertising.
  • Propose realistic benchmarks, and develop strategies to gain a competitive edge
  • Develop performance goals that identify industry trends, revenue drivers, and opportunities, and discuss findings with the leadership team
  • Keeping abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices

Content Marketing and Social Media:

  • Plan, develop, and optimize engaging and relevant content for various digital channels, including website, blog, social media, and email marketing.
  • Monitor and manage social media platforms to build brand presence, engage with the audience, and drive traffic.
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
  • Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings.
  • Manage and optimize paid advertising campaigns (Google Ads, Bing Ads, etc.) to increase online visibility and drive qualified traffic.

Email Marketing:

  • Design, implement, and optimize email marketing campaigns to nurture leads, retain customers, and drive conversions.
  • Monitor email performance metrics and implement A/B testing to improve campaign effectiveness.

Analytics and Reporting:

  • Utilize web analytics tools (e.g., Google Analytics) to track, measure, and report on KPIs, including website traffic, conversion rates, ROI, and customer acquisition cost.
  • Provide regular reports and insights to management, and make data-driven recommendations for optimization.
  • Track and measure the performance of all marketing channels and propose optimization initiatives to maximize marketing ROI
  • Provide regular management updates on business performance and marketing programs efficiency, best practice sharing and improvement plans to continuously achieve the best utilization of resources and maximization of sales and revenue growth

Budget Management:

  • Manage and allocate digital marketing budgets effectively to maximize ROI and achieve set performance targets.
  • Plan and manage budget across all marketing channels and platforms

Team Collaboration:

  • Work collaboratively with cross-functional teams, including design, content, and sales, to ensure seamless execution of digital marketing initiatives.
  • Collaborate with the Operation team with marketing campaigns, promotion programs/events to drive sales
  • Manage and guide the marketing team on the execution of marketing activities, coach them to raise their competencies and motivate them to achieve good outcomes

CRM

  • Track customer experiences across online and offline channels, devices, and touchpoints of a customer journey
  • Develop a protocol that ensures response to customer queries in a timely and effective manner, via phone, email, social media, or chat applications

Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
  • 3-5 years of experience in digital marketing, with a focus on strategy development and execution.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, email marketing software, and social media management tools.
  • Strong understanding of SEO/SEM best practices and experience with paid advertising platforms (Google Ads, Facebook Ads, etc.).
  • Excellent written and verbal communication skills in both English and Mandarin
  • Analytical mindset with the ability to interpret and act on marketing data.
  • Creative thinker with the ability to generate innovative marketing ideas.

Why Caring Skin:

At Caring Skin, we are committed to being a good company that creates great value, impacts lives with our high-quality skin care solution, and being the place of choice for customers and employees.


We believe great service starts from supporting our colleagues well. We care for one another like a family. We take pride in our work and want to continue doing good.


By joining Caring Skin, you can make a difference in the lives of others with the potential you can bring to the team, and through our holistic skincare solution.


Tell employers what skills you have

CRM
Lead Generation
Budgets
Growth Strategies
SEM
Advertising
Budget Management
Social Media
Marketing Strategy
Strategy
Online Marketing
Content Marketing
Customer Acquisition
Digital Marketing
Keyword Research
Google Analytics
SEO
Web Analytics
Brand Awareness

  • Performance Marketing Manager

    5 days ago

    Singapore ACECOM TECHNOLOGIES PTE LTD Full time

    Roles & ResponsibilitiesJob Description: · Expertise in both on-site and off-site marketing, including performance and awareness marketing on platforms such as Shopee, Lazada, TikTok, and Facebook CPAS.· Exceptional analytical abilities to evaluate e-commerce performance across various industries.· Capability to derive actionable insights from data-driven...

  • Performance Marketing Manager

    1 week ago

    Singapore Acecom Technologies Pte Ltd Full time

    Job Description: . Expertise in both on-site and off-site marketing, including performance and awareness marketing on platforms such as Shopee, Lazada, TikTok, and Facebook CPAS.. Exceptional analytical abilities to evaluate e-commerce performance across various industries.. Capability to derive actionable insights from data-driven decisions.. Profound...

  • Performance Marketing Manager

    4 weeks ago

    Singapore Caring Group Pte. Ltd. Full time

    If you have a passion for beauty and yearns to thrive in a growing organization, come join us and help us make a change within!This role will help to grow company revenue and profits through effective marketing strategies and tools, improving brand loyalty and expanding outreach, visibility and value. Focus is to provide support in marketing efforts through...

  • Performance Marketing Manager

    4 weeks ago

    Singapore Propseller Pte. Ltd. Full time

    About PropsellerIn 2024, Propseller has been ranked and !In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore and the Series A lead investor of Grab.Propseller's mission is to help people build wealth with real estate. We're building an end-to-end real...

  • Performance Marketing Manager

    1 month ago

    Singapore PROPSELLER PTE. LTD. Full time

    Roles & ResponsibilitiesAbout PropsellerIn 2024, Propseller has been ranked #1 Fastest-Growing Real Estate Company in APAC by the Financial Times and #10 in Singapore’s fastest-growing companies 2024 by The Straits Times and Statista!In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company...

  • Performance Marketing Manager

    4 weeks ago

    Singapore Sunnychoice Pte. Ltd. Full time

    Exciting news! We are on a growing journey and building a stellar team!At Sunnystep, we are not just building leaders - we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.Why should you be part of Sunnystep's successWe are an innovative force in consumer retail with a clear brand purpose - we believe wellness...

  • Performance Marketing Manager

    4 weeks ago

    Singapore Carecone Pte. Ltd. Full time

    Major Responsibilities/Activities . Ensures that marketing campaign strategies and plans are consistent with the company's objectives and goals. . Collaborate with sales leadership to ensure lead generation initiatives meet sales team needs. . Collaborate with product to meet user acquisition needs and goals. . Planning and measuring the effective...

  • Performance Marketing Executive

    1 week ago

    Singapore Getgo Technologies Pte. Ltd. Full time

    GetGo is Singapore's largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC's #1 carsharing platform as we seek to create a mobility ecosystem that's shared and sustainable for all.We are looking for a Performance Marketing Executive to be part of GetGo's...

  • Performance Marketing Executive

    3 days ago

    Singapore GETGO TECHNOLOGIES PTE. LTD. Full time

    Roles & ResponsibilitiesGetGo is Singapore’s largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC’s #1 carsharing platform as we seek to create a mobility ecosystem that's shared and sustainable for all.We are looking for a Performance Marketing...

  • Marketing Coordinator

    4 weeks ago

    Singapore SMV Marketing Group Full time

    Are you a creative and results-driven marketing professional looking for an exciting opportunity to make an impact? Join our dynamic team as a Marketing Coordinator!Responsibilities:- Develop and execute innovative marketing strategies to promote our products/services- Manage marketing campaigns across various platforms to drive brand awareness- Monitor and...

  • Management Trainee

    4 weeks ago

    Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing! Are you a motivated person seeking possibilities for a rewarding career? We desire you! We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing. What we do: Build a strong brand for our clients Promote face-to-face marketing on a variety of...

  • Performance Marketing Executive

    4 weeks ago

    Singapore Dentsu Solutions Pte. Ltd. Full time

    At its core, the role of the Performance Executive is to implement digital campaigns across paid search platforms to achieve the aims and objectives of your clients. You will be trained on how to best utilize these platforms, building a strong knowledge of campaign management and reporting. The Activation Executive role is an entry level role for someone who...

  • Marketing Manager

    2 weeks ago

    Singapore RS RECRUITMENT AGENCY LLP Full time

    Roles & ResponsibilitiesResponsibilities: Plan and manage User Acquisition campaigns for multiple games and/ or apps Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps Work closely with our Product and Creative teams to coordinate efforts and share feedback Oversee the execution...

  • Marketing & Operations Assistant

    2 weeks ago

    Singapore DB GOLF TRAINING & PERFORMANCE CENTER PTE. LTD. Full time

    Roles & ResponsibilitiesCompany DescriptionJoin the growing family of DB Golf Training and Performance Center and you will be joining a network that’s leading the way in offering the highest Golf programs through technologies on the market. DB Golf Center is committed to creating a world-class independent Golf Center in Singapore. As a Marketing and...

  • Marketing & Operations Assistant

    1 week ago

    Singapore Db Golf Training & Performance Center Pte. Ltd. Full time

    Company DescriptionJoin the growing family of DB Golf Training and Performance Center and you will be joining a network that's leading the way in offering the highest Golf programs through technologies on the market. DB Golf Center is committed to creating a world-class independent Golf Center in Singapore. As a Marketing and Operations Assistant, you will...

  • Digital Marketing Specialist

    4 days ago

    Singapore SMARTIDEA PTE LTD Full time

    Roles & ResponsibilitiesStep into a role where your Google platform expertise and data-driven creativity will lead to impactful marketing achievements.Job Description:• Develop comprehensive Google Ads campaigns aligned with marketing objectives and target audience to drive app user acquisition and overall company growth.• Manage advertising accounts,...

  • Marketing & Operations Intern

    3 days ago

    Singapore Db Golf Training & Performance Center Pte. Ltd. Full time

    Company DescriptionJoin the growing family of DB Golf Training and Performance Center and you will be joining a network that's leading the way in offering the highest Golf programs through technologies on the market. DB Golf Center is committed to creating a world-class independent Golf Center in Singapore. As a Marketing and Operations Assistant, you will...

  • Marketing & Operations Intern

    1 day ago

    Singapore DB GOLF TRAINING & PERFORMANCE CENTER PTE. LTD. Full time

    Roles & ResponsibilitiesCompany DescriptionJoin the growing family of DB Golf Training and Performance Center and you will be joining a network that’s leading the way in offering the highest Golf programs through technologies on the market. DB Golf Center is committed to creating a world-class independent Golf Center in Singapore. As a Marketing and...

  • Events & Marketing (Entry Level)

    4 weeks ago

    Singapore EVE MARKETING Full time

    Roles & ResponsibilitiesWe are expanding!If you’re a self-driven, outgoing and sharp… We want you!!Our organisation is looking for the next talent to develop in our industry to lead and manage marketing campaignsResponsibilities: Qualify consumers based on set criteria and handle communication of sales cycle from introduction of product to onboarding. ...

  • Management Trainee

    3 weeks ago

    Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing!Are you a motivated person seeking possibilities for a rewarding career? We desire you!We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing.What we do:Build a strong brand for our clientsPromote face-to-face marketing on a variety of platforms...