Manager/ Senior Manager, Digital Marketing

1 week ago


Singapore HPB Health Promotion Board Full time
Join us if you are a data-oriented and self-motivated individual, with a passion for health and digital marketing. You should have at least 5 years of relevant experience in planning and running large-scale integrated marketing campaigns, with an additional focus on social media management and advocacy.

Looking for a job that actually makes a difference

Join us at the Forefront of Shaping Healthier Lives


Overview

The Health Promotion Board's vision is to make Singapore a nation of healthier people.
Come be a part of this journey if you're passionate about creating boundary-pushing work that drives behavioral change.

Join us if you are a data-oriented and self-motivated individual, with a passion for health and digital marketing. You should have at least 5 years of relevant experience in planning and running large-scale integrated marketing campaigns, with an additional focus on social media management and advocacy. This position reports to the Assistant Director, Digital Marketing.

Responsibilities will include:

  • The development and end-to-end management of innovative and performance-driven integrated marketing campaigns to drive set KPIs.
  • Spearheading HPB's Social Media Employee Advocacy Programme, working closely with internal stakeholders in Corporate Marketing, Corporate Communications, Human Resources and Programmes & Outreach teams to contribute to build a unique and differentiated narrative on HPB-owned social media channels.
  • Monitoring and reporting on social media metrics and trends, aligned to the board's strategic objectives and priorities.
  • Managing designated vendors and community managers on day-to-day basis. This includes ensuring compliance to social media content policy and guidelines assisting to draft responses within the required SLA terms Providing hands-on support in the event that POFMA is activated
  • Administrative duties including procurement, budget monitoring, business reviews of third-party vendor partners etc.

Be Part of the Team

You should have at least 5 years of relevant experience and comfortable working in a highly matrixed, fluid and fast-paced environment. You should also possess:

  • At least a Bachelor's degree in Marketing or Communications.
  • Excellent written communication and interpersonal skills to effectively drive collaboration across internal and external matrix teams.
  • Demonstrated ability to manage ambiguity, navigate complexity and perform under pressure.
  • Strong project management and budget management skills.
  • Functional knowledge of social media marketing, expertise in data and technology solutions, marketing and social technology, and partnerships.
  • Knowledge of content management systems is preferable.


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