Integrated Media Executive

2 weeks ago


Singapore PublicisGroupe Full time

Job Description

The Media Executive role will primarily be responsible for day-to-day accounts' campaign planning, management, operations and reporting & reconciliation. The role will be closely supported + guided by Senior Planner and Associate Manager. The role will be reporting into the Associate Media Manager.

Expectations of an Integrated Media Executive:

1. Planning

  • Day to day campaign management
  • Develop solid foundation in media research
  • Develop media strategy, channel recommendations and prepare the detailed media flow plan
  • Liaise with media vendors and internal practices for media proposals
  • Competitive tracking & reviews (quarterly), media trend updates (monthly)

2. Buying

  • Negotiation with media vendors for rates and value adds
  • Liaison with media vendors for booking of ads (offline and direct IOs buys)
  • Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok)
  • Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submissionrequirements and deadlines
  • Navigate and advise on requirement for site-tagging on client's site/apps, ensure ads are properly served and tags are firing
  • Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns - weekly, bi-weekly, monthly)

3. Reporting & Reconciliation

  • End of campaign report preparation with meaningful insights and learnings
  • Responsible to ensure campaign is updated on finance platforms
  • Supporting finance or team's buyer in following up issues with vendors' invoices
  • Liaison with team's buyer on timely invoicing for ended campaigns
  • Supporting in year end reviews with accounts on hand

Qualifications

  • Preferred media experience across both traditional and digital media
  • Attention to details
  • Able to organise and prioritise tasks, and work under tight timelines
  • Resilient to change and openness to catch up with industry updates
  • Openness to communicate, both written and verbal, with internal (team members, internal Group's practices) and external parties(clients, creative, media vendors)
  • Comfortable with numbers, able to articulate numbers/data into sound analysis and insights

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.



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