Digital Marketing Lead, APAC

3 weeks ago

Singapore Rural Community Insurance Agency Inc Full time

Location: Singapore

The Opportunity

Are you a passionate and results-driven individual with expertise in digital marketing We have a fantastic opportunity for you to join our dynamic team as a Digital Marketing Specialist, APAC. In this role, you will play a pivotal role in supporting our digital marketing activities and shaping our online presence.

As a Digital Marketing Lead, you will be responsible for managing content and governance for one or more of our digital channels to deliver integrated and consistent communication in line with our digital marketing strategic priorities. You will leverage your expertise across various digital channels to drive channel growth and engagement and increase website traffic, impressions, referrals and conversions.

What will you be doing

Search Engine Optimization (SEO):

  • Conduct keyword research to identify opportunities for organic growth.
  • Optimize website content, including landing pages, blog posts, and product pages.
  • Implement on-page SEO strategies to improve website performance on search engines.
  • Build and manage backlinks to enhance domain authority.

Search Engine Marketing (SEM):

  • Create and manage paid advertising campaigns on platforms such as Google Ads.
  • Conduct keyword analysis and optimise ad copy for maximum performance.
  • Monitor and analyse campaign performance using analytics tools.
  • Manage budgets and bids and optimize campaigns for ROI.

Content and Copywriting Coordination:

  • Source copywriter(s) to develop engaging and SEO-friendly content.
  • Ensure content aligns with SEO strategies and best practices.
  • Coordinate the creation of ad copy for paid campaigns.
  • Edit and optimise content for clarity, relevance, and SEO.

Process Setup:

  • Develop and streamline processes for the above for launch, optimisation, and publishing.
  • Coordinate with internal teams and external partners to ensure seamless execution of marketing initiatives.

What are we looking for

  • Proven experience of at least 2-3 years in digital marketing with a focus on SEO and SEM.
  • Familiarity with content creation and copywriting.
  • Proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
  • Strong analytical skills and the ability to interpret data to drive informed decisions.
  • Excellent communication and organizational skills.
  • Ability to adapt to changing priorities in a fast-paced environment.

Who we are:

With around 55,000 employees serving customers in more than 170 countries we aspire to become the best global insurer as measured by our shareholders, customers, and employees. If you're interested in working in a dynamic and challenging environment for a company that recognises and rewards your creativity, initiatives, and contributions - then Zurich could be just the place for you. The success of our business is built on the contributions of our highly talented employees - people who work every day to position us at the forefront of the insurance industry. We therefore look to hire great people and we encourage those people to give their best.

You'll feel the support of being part of a strong and stable company. A long-standing player in the insurance industry, we make every effort to address the career development needs and plans of our employees to ensure their success in the future.

At Zurich we are proud of our culture. We are passionate about Diversity and Inclusion. We want you to bring your whole self to work we have a diverse mix of customers, and we want our employee base to reflect that.

Our diversity and inclusion initiatives are creating an environment where everyone feels welcome regardless of protected characteristics.

We are committed to continuous improvement, and we offer access to a comprehensive range of training and development opportunities.Zurich is passionate about supporting employees to help others by getting involved in volunteering, charitable and community activity. We're also proud to have obtained the Great Place To Work® Certification™. Our company culture is our top priority #GPTWcertified

So, make a difference. Be challenged. Be inspired. Be supported, Love what you do. Work for us.

  • Location(s): SG - Singapore
  • Schedule: Full Time
  • Recruiter name: Izzah Saibudin

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