Regional Marketing Executive

2 weeks ago


Singapore Luxury Careers Pte. Ltd. Full time

Our Client:

Our client is one of the world's leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. We are looking for a Regional Marketing Executive to provide strong support for executing 360 go-to-market plans by helping to drive digital innovation, product marketing, and managing regular marketing operations and reporting.

Job Responsibilities:

Digital (30%)

Support consumer marketing to execute omni-channel activation (paid media, social media, livestreaming, OOH).

. Lead, plan and execute retailer media package via liaising with IM (Integrated Marketing) team and Sales team on slots availability, assets briefing, and stock readiness.

. Liaise with IM on monthly retailer social posting and online banners slot opportunities, assets and copy proposal, and content brief to Global or media agency

. Support Marketing Manager on new paid media platform approval via gathering information from Media Agency and coordinate with Global

. Work on CRQ (creative request form) for paid media, coordinate with IM team and Global Creative team to ensure assets delivery on time

Product (30%)

. Responsible to manage assortment matrix upon ad-hoc/sub-region requests accurately

. Responsible to track sell-in/sell-through for key programs to support product analysis and drive forecast accuracy

. Support regular pricing template submissions and manage price change requests

Marketing Operations & Reporting (40%)

. Manage store TV specs Masterfile, prepare on-counter/OOH/HPP videos request to Global, and communication to Field Visual Merchandising team for execution

. Analyze data for campaign report and gather insights from Sales team

. Collect key competitor new launch and key communications and compile into competitor watch report

Job Requirements

. Min 1 year of working experience in marketing/digital/communications.

. Beauty/Fashion/ FMCG experience is a plus.

. Ability to engage effectively and manage multiple internal and external stakeholders

. Proficiency in MS Office namely Word, Excel and Powerpoint

. Excellent in Chinese language - verbal and written

Registration No: R22104771

EA Licence No: 22C1376



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