Manager, Changi Rewards Marketing

1 week ago

Singapore Changi Airport Group Full time
We are hiring Changi Airport is looking for a dynamic marketing manager to drive growth for Changi Rewards, the travel and retail loyalty program of Changi Airport. As part of the Rewards Marketing team, you will play a pivotal role in driving customer acquisition and visits, increasing customer engagement and spend. To excel in this role, you need to be passionate about customer-centric interactions between customers and Changi, with the aspiration to uncover new growth opportunities. If you are excited about developing a best-in-class travel and retail loyalty program like us, join us

Key Responsibilities
• Develop in-depth understanding of our members through data analysis and transform data insights into action plans to improve business performance.
• Increase brand awareness through brand refresh campaign and program, and create top of mind recall.
• Deepen engagement with different customer segments including travellers, non-travellers, airport community and premium customers. Initiatives for engagement can include launching Members Day, CR exclusive events and experiences, gamification, WeChat mini program targeting PRCs, and flash sales.
• Lead and organise Rewards exclusive events to drive footfall, sales and unique customer experiences, managing end-to-end from planning and execution to post-event analysis.
• Devise strategies and plans to convert inactive members to active members through online and offline engagements.
• Manage Changi Rewards EDM marketing calendar and responsible for email contents marketing for Changi Rewards monthly statements and CR-led campaigns with agency.
• Business partner to BUs and coordinate on their CR EDM needs; collaborate with stakeholders to implement data-led marketing initiatives to drive footfall and spend amongst our members.
• Focus on customer segmentations, customer journeys and customer lifecycle management, and leverage on marketing automation tools to carry out customer lifecycle marketing.
• Involved in marketing ops to support campaign management and execution on CRM loyalty program.
• Drive effective and personalised digital engagement with members through various communication channels such as eDM, SMS, website, in-app, social media and other onsite or digital touchpoints.
• Analyze and track loyalty marketing performance, dashboard reporting, optimize marketing ROI and provide recommendations to drive growth.
• Support marketing partnerships to drive alternative revenue for Changi Rewards.
• Provide business requirements to Product Development team to translate business needs into development of new features for a better customer experience.

Key Performance Measurements
• Brand Heath Index
• Customer visits
• Customer engagement rate
• Spend per member
• Penetration rate for active membersx

Requirements
• Good degree with 8-10 years of experience in loyalty marketing or digital marketing
• Demonstrated success in customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention. New revenue generation will be a strong plus.
• Data-driven with strong analytical skills and business acumen, with keen interest to transform insights into growth opportunities.
• Experience in hyper-personalisation campaigns across different customer segments and journeys through different channels.
• Innovative, independent and self-driven individual who is a team player and agile to changes.
• Ability to manage multiple stakeholders and partners, cross-collaborate and multi-task.
• Excellent communications with both creative and analytical mindset.
• Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and customer engagement platforms (eg Braze, Session M, Adobe Experience Cloud) highly desirable.

  • Manager, Changi Rewards Marketing

    Found in: Talent SG 2A C2 - 1 week ago

    Singapore Changi Airport Group Full time

    We are hiring! Changi Airport is looking for a dynamic marketing manager to drive growth for Changi Rewards, the travel and retail loyalty program of Changi Airport. As part of the Rewards Marketing team, you will play a pivotal role in driving customer acquisition and visits, increasing customer engagement and spend. To excel in this role, you need to be...

  • Senior Associate, Changi Rewards Marketing

    1 week ago

    Singapore Changi Airport Group Full time

    We are hiring! Changi Rewards, the travel and retail loyalty program of Changi Airport is looking for a marketing senior associate. As part of the Rewards Marketing team, you will be responsible in driving customer acquisition and visits, increasing customer engagement and spend. The successful candidate will be accountable for the day-to-day management of...

  • Senior Associate, Changi Rewards Marketing

    2 weeks ago

    Singapore Changi Airport Group (singapore) Pte. Ltd. Full time

    We are hiring! Changi Rewards, the travel and retail loyalty program of Changi Airport is looking for a marketing senior associate. As part of the Rewards Marketing team, you will be responsible in driving customer acquisition and visits, increasing customer engagement and spend.The successful candidate will be accountable for the day-to-day management of...

  • Manager, Marketing Data Analyst

    Found in: Talent SG 2A C2 - 1 week ago

    Singapore Changi Airport Group Full time

    An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. Our team supports the various marketing units in the area of MarTech and MarOps with the aim to drive more data driven and personalized marketing campaigns. You will be responsible for the...

  • Manager, Marketing Data Analyst

    1 week ago

    Singapore Changi Airport Group Full time

    An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. Our team supports the various marketing units in the area of MarTech and MarOps with the aim to drive more data driven and personalized marketing campaigns. You will be responsible for the...

  • Manager, Reward

    1 week ago

    Singapore Maybank Singapore Full time

    JOB DESCRIPTION This role will be part of the Human Capital organization in Maybank Singapore and report to the Head and SVP of Rewards JOB RESPONSIBILITIES -Serve as a subject matter expert in the area of compensation & benefits in Maybank Singapore by managing rewards programmes and providing compensation & benefit related advisory and support to the...

  • Manager, Reward

    Found in: Talent SG 2A C2 - 2 weeks ago

    Singapore Maybank Singapore Full time

    JOB DESCRIPTION This role will be part of the Human Capital organization in Maybank Singapore and report to the Head and SVP of Rewards JOB RESPONSIBILITIES -Serve as a subject matter expert in the area of compensation & benefits in Maybank Singapore by managing rewards programmes and providing compensation & benefit related advisory and support to the...

  • Manager - Rewards

    2 weeks ago

    Singapore Adecco Group Apac, Pte. Ltd. Full time

    This is an Internal/In-house, full-time/permanent position with The Adecco Group.MissionThe objective of this role is to help attract, retain, engage, and motivate talents in Australia, New Zealand (ANZ) and Singapore by leading and orchestrating all activities related to Rewards. This includes strategy, programs, processes, and solutions.The Total Rewards...

  • Marketing Manager

    1 week ago

    Singapore Changi Airport Group Full time

    Changi Airport Group is looking for an experienced Sales and Marketing Manager to transform and accelerate the growth of our travel retail business. As part of the Advertising, Marketing and Promotions teams within the Airside Concessions Division, you will play a pivotal role in driving concession sales through various omnichannel sales and marketing...

  • Marketing Manager

    Found in: Talent SG 2A C2 - 1 week ago

    Singapore Changi Airport Group Full time

    Changi Airport Group is looking for an experienced Sales and Marketing Manager to transform and accelerate the growth of our travel retail business. As part of the Advertising, Marketing and Promotions teams within the Airside Concessions Division, you will play a pivotal role in driving concession sales through various omnichannel sales and marketing...

  • Management Trainee

    1 week ago

    Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing! Are you a motivated person seeking possibilities for a rewarding career? We desire you! We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing. What we do: Build a strong brand for our clients Promote face-to-face marketing on a variety of...

  • Management Trainee

    Found in: Talent SG 2A C2 - 1 week ago

    Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing!Are you a motivated person seeking possibilities for a rewarding career? We desire you!We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing.What we do:Build a strong brand for our clientsPromote face-to-face marketing on a variety of platforms...

  • Global Total Rewards Manager

    2 weeks ago

    Singapore The Edge Partnership Full time

      They are looking for an experienced Total Rewards professional to be part of their high-performing global HR organisation. Some of the key responsibilities will include: Contribute to building Total Rewards policy infrastructure including design and implementation of compensation and benefit programs and practices Drive and coordinate Total Rewards...

  • Global Total Rewards Manager

    Found in: Talent SG 2A C2 - 2 weeks ago

    Singapore The Edge Partnership Full time

      They are looking for an experienced Total Rewards professional to be part of their high-performing global HR organisation. Some of the key responsibilities will include: Contribute to building Total Rewards policy infrastructure including design and implementation of compensation and benefit programs and practices Drive and coordinate Total Rewards...

  • Rewards Manager, TR APAC

    Found in: beBee jobs SG - 1 week ago

    Singapore CBRE Full time

    Rewards Manager, TR APACJob ID161760Posted23-Apr-2024Role typeFull-timeAreas of InterestPeople/Human ResourcesLocation(s)Singapore - SingaporeRole OverviewThe APAC Total Rewards team for Advisory Services serves as a Centre of Excellence within a matrix structure, leading the design, strategy, and execution for total rewards programs across the entire APAC...

  • Rewards Manager, TR APAC

    Found in: beBee S SG - 1 week ago

    Singapore CBRE Full time

    Rewards Manager, TR APAC Job ID 161760 Posted 23-Apr-2024 Role type Full-time Areas of Interest People/Human Resources Location(s) Singapore - Singapore Role Overview The APAC Total Rewards team for Advisory Services serves as a Centre of Excellence within a matrix structure, leading the design, strategy, and execution...

  • Senior Associateassistant Manager, Front End Developer

    Found in: beBee jobs SG - 1 week ago

    Singapore Changi Airport Group Full time

    An exciting opportunity awaits you in the Changi App (iChangi) team, which is the customer experience digital gateway of Changi Airport Group. Do you have a passion for great code? Are you driven to solve difficult engineering challenges? Do you work well with others? We want you. We\'re looking for candidates who are creative and have an open mind with new...

  • Business Development Manager

    1 week ago

    Singapore Randstad Pte Ltd Full time

    Business Development Manager (Rewards) - WFH about the companyOur client is one of Singapore's most rapidly expanding enterprises, being the online destination for consumer products. Boasting a vast array of options, they are constantly seeking to expand their footprint and establish themselves as a dominant player in the market. about the...

  • Global Rewards and Benefits Manager

    Found in: beBee jobs SG - 1 week ago

    Singapore Danaher Corporation Full time

    For over 170 years, Leica Microsystems has helped shape the future by developing groundbreaking optical and digital solutions. As a global leader, we're driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of...

  • Manager, Aem Developer

    Found in: beBee S SG - 3 weeks ago

    Singapore Changi Airport Group Full time

    Responsibilities: Create reliable and maintainable solutions and write well-designed, efficient and testable codes Prepare technical documentations and training Provide support to business units Analyze and troubleshoot production issues Manage and maintain multi-tenancy structure within AEM Onboard new project to AEM Requirements: Significant development...