Senior Associate, Changi Rewards Marketing

2 weeks ago

Singapore Changi Airport Group Full time
We are hiring Changi Rewards, the travel and retail loyalty program of Changi Airport is looking for a marketing senior associate. As part of the Rewards Marketing team, you will be responsible in driving customer acquisition and visits, increasing customer engagement and spend.

The successful candidate will be accountable for the day-to-day management of the loyalty programme, developing customer journeys and experience, and driving engagement initiatives. This is an individual contributor role. If you are passionate and excited about developing a best-in-class travel and retail loyalty program like us, join us

Key Responsibilities

• Develop Changi Rewards WeChat Mini Program with stakeholders to acquire users and increase our penetration for China market.
• Use of WeChat to build social CRM to engage users, convert and turn into brand advocates.
• Focus on customer segmentations, customer journeys and customer lifecycle management, and leverage on marketing automation & digital tools to carry out customer lifecycle marketing.
• Involve in brand refresh program to increase awareness and customer engagement.
• Implement Rewards campaigns and data-led marketing initiatives to drive conversion and retention.
• Support premium customers program to deepen engagement and maximise value.
• Pursue and support revenue-generating opportunities for profitability.
• Organise members exclusive events to drive footfall, sales and unique customer experiences, managing end-to-end from conceptualisation, planning and execution to post-event analysis.
• Drive personalised engagement with members through digital marketing across various communication channels such as eDM, website, in-app, and other touchpoints.
• Develop in-depth understanding of our members through data analysis; track and measure CRM program performance, and transform data insights into action plans to improve business performance.
• Business partner to support business units and drive stickiness through loyalty program.
• Adopt best CRM practices and innovations, and develop best-in-class loyalty program to both travellers and non-travellers through a suite of offerings and unique experiences.

Key Performance Measurements
• Brand Heath Index
• Customer acquisitions/visits
• Spend per member
• Penetration rate for active members
• Digital Engagement metrics

Requirements

• Good degree with 1-2 years of experience in loyalty marketing, preferably in retail/ hospitality/tourism/banking/aviation industry. Fresh graduates with similar internship experiences are welcome to apply.
• Experience in China market and WeChat eco-system is strongly preferred.
• Familiar with customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention.
• Experience in digital marketing and hyper-personalisation across customer segments/journeys through different channels.
• Independent and self-driven individual who is a team player and agile to changes.
• Ability to manage multiple stakeholders, cross-collaborate and multi-task.
• Excellent communications with both creative and analytical mindset.
• Advanced in MS Office (Excel and Powerpoint), knowledge in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and campaign management tools eg Braze, Session M, Adobe Experience Cloud) highly desirable.

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